inkjet drupa 2016: Fuji Xerox
Back in 2013, Xerox acquired Impika, a continuous-feed inkjet specialist. The result of that acquisition? Two new inkjet presses: Xerox Brenva HD Production Inkjet Press, and Xerox Trivor 2400 Inkjet Press.
Named after mountains, the Brenva HD is the company’s first cut-sheet inkjet press, while the Trivor 2400 with the Xerox IJ Print Server powered by Fiery, is a continuous feed inkjet press. Both the Brenva HD and Trivor 2400 targets applications such as direct mail, transactional, books and catalogs.
The two inkjet presses will be using drupa 2016 as a launchpad.
Naturally, I ran along to Fuji Xerox Asia Pacific, aka this region’s Xerox arm, to find out if they’ll be bringing in the two inkjet mountains to Asia. Bad news - it’s a no. At least it is for now for the Trivor.
The company is still "in the process of evaluating the potential market" for the Brenva HD. This, if I may gander a guess, would boil down to: 1. is the gap in Asia large enough for the Brenva HD to fill, and (perhaps most importantly) 2. will Asia put down the top dollar investment for this new inkjet? No doubt drupa 2016 will be used to gauge Asian interest for the Brenva HD.
In terms of aesthetics, the Brenva looks a lot like the toner press iGen5 press, which Fuji Xerox just released in the region in March 2016. Unlike the familiar-looking Brenva, the Trivor 2400, takes on the design of the Impika Compact, washed with blue and white to Xerox-ise it. Its compact size would make it a good fit for PSPs in Asia, where space would always be an issue.
The original Impika Compact:
The Xerox Trivor 2400:
The Trivor 2400 will be on the back burner for now since it's very similar to Fuji Xerox's own range of continuous feed inkjet presses, namely the FX 2800 and FX 1400 twin-engine and single-engine duplex machines. Those are experiencing success too, having sold more than 80 engines within this region to date.
Nonetheless, if like me, you’re interested to peek at the Brenva and Trivor, it’ll be on demo at Xerox’s drupa booth at Hall 08b. With the theme ‘Let the Work Flow’, the Xerox booth will be sectioned into the six key market focuses: direct mail, ransactional marketing, packaging, photos, books & catalogs and marketing service providers.
At the end of the day, as is drupa tradition, there’ll be refreshments. This year the Ministry of Sound will be taking care of entertainment. Ministry of Sound is “London’s number one nightclub”. Fun fact: Ministry of Sound (or as the cool and the hip, ie not me, would call it: M.O.S.) was part of Singapore’s ~hip~ club scene some ten years. It closed down in 2008. Back then, it was the top choice for come-of-age teens and bald army boys on their weekly break. Those were the days *strokes beard*…
For those who are unable to attend drupa 2016, the thoughtful folks at Fuji Xerox Asia Pacific will be putting together a post-drupa event. The mini drupa event will take place at the Integrated Customer Experience Center (ICEC) in Bangkok, Thailand, on 6th July 2016.
Fuji Xerox technology will be on showcase, including the iGen5 and C1000i. Production colour presses, including both versions of the FX1400 inkjet continuous feed will also be on site. To nicely round off the event, Fuji Xerox partners including XMPie (solutions), CGS Publishing Technologies (colour management systems) and Hunkeler (finishing) will participate as keynote speakers.
Keen parties can register your interest with local Fuji Xerox representatives.