Hong Kong-based visual display specialist Standard Chan’s has become the first Asian company to invest in a Massivit 1800.
Monica Chan, managing director of Standard Chan’s, reportedly said to drupa daily, official newsletter for the exhibition: “When I heard about this Massivit 3D printer I did a bit of study and we decided we that we had to come and see it. And we just bought it!”
The Massivit 1800 has been in development since 2013 and first became available for purchase at the beginning of this year. Israeli company, Massivit 3D, used drupa 2016 to provide the first demonstration of the Massivit 1800.
At drupa, Massivit showcased how 3d printing technology, which conventionally was dedicated to additive manufacturing industries, could be translated into the signs and display market.
The Massivit 1800 aims to transform how marketing, advertising & themed projects are created. It is described as a super-fast large format 3D printer with the ability to produce 3D pieces up to 1.8m high. At the heart of the solution is the company’s proprietary GDP (Gel Dispensing Printing) technology that enables instant solidification and high-speed printing.
“For print providers, the Massivit 1800 dramatically enhances the ability to create eye-catching added-value visual communications that better engage target audiences. With recent studies suggesting that 3D advertising has five times the stopping power and four times the staying power of 2D advertising, it is clear why this is the technology for sign and display applications,” said Avner Israeli, CEO, Massivit 3D.
“The Massivit 1800 is the 3D printing solution for print providers, developed by people who have dedicated their careers to delivering market leading large format digital printing equipment.”
The printer is designed to be intuitive and easy to operate, to seamlessly integrate 3D printing to a traditional print shop. The LED-cured printer uses Massivit white photo-polymeric material.
The Massivit 1800 printer also utilises techniques that allow it to print non-vertical walls and ceilings, without the need to produce a solid object or intensive support structure. This means that there will be less printing to achieve the same results, to increase print speeds while reducing material costs and product weight – crucial for additional materials handling, transportation and storage benefits.