• Print Innovation Asia

Battle of the namecards

If anything, drupa was a flurry of business card exchanges. I went to Dusseldorf with a fresh stack and I’ve never seen it disappear that quickly – I’ve even given a couple away at the end of some drupa days on a tram. Some of those tram rides were a little booze-induced (prost!) but I'd like to think all my cards went to industry people.

Name cards are the first contact point of any new meeting, yet they’re rarely used as a marketing tool. When applied effectively, name cards can be a great conversation starter. I, for one, will always want to know why you have such fancy cards… My card only has a tiny dragon on it. Because Asia. *throws judgy side-eyes at Mr Bossman*

With that, I present to you my favourite business cards collected from drupa 2016, which not only make great first impressions, but lasting ones too.


1. HP

I always love getting business cards from HP people - they personalise their calling cards like no other in the industry. These belong to Nick Price, who takes care of the packaging segment for Indigos and PageWides in the APJ region.

His collection is the most varying I’ve chanced upon thus far, consisting of fun pieces individually inspired by each country served in Asia Pacific. These were inspired by national flowers and women of Asia. Mid-conversation, Nick pulled out another stack of mega cool cards which were created using HP’s SmartStream Mosaic technology – the very same one that produced those famous one-in-a-kind Coca-cola bottles.


2. Xeikon

When I first received this card by Wim Maes, Xeikon’s CEO, the urge to dig for my folding loupe in the bag was strong.

On the back of the card is the Declaration of Human Rights, in its full entirety:

With the naked eye, all you see are neat scatterings. Put it through a loupe though:

Totally readable. I took this photo using my non-fancy camera, and if you squint hard you can make out the words.

This nicely, and subtly, showcased the high image resolution of Xeikon’s dry toner presses. Those marketing geniuses got class.


3. X-Rite Pantone

These belonged to Cindy Cooperman of X-Rite Pantone, aka the colour experts. Simple concept, effective delivery. As a magpie for all things colourful, I had trouble picking just ONE card. I really wanted a Rose Quartz one though, Pantone's colour of 2016, unfortunately those ran out.

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