Konica Minolta strengthens presence in Asia’s industrial printing industry with award-winning MGI JetVarnish 3DS & iFoil.
Decorative printing to enhance aesthetic and tactile qualities in labels and packaging is increasing in demand. On top of that, there is the constant need for faster turnaround times and short runs, without compromising quality.
One of the more favoured decorative methods is in digital, thanks to its ability to also personalise and customise. It has emerged as a cost-effective alternative to flexo, gravure, and offset for short and medium runs.
Konica Minolta hopes to hit this share of the pie with the addition of MGI JetVarnish 3DS and iFoil solution in its portfolio. In June 2016, MGI was the recipient of the Leadership in Innovation Award in the 28th DuPont Awards for Packaging Innovation for its JetVarnish 3DS and iFoil digital decoration process.
“We are excited to offer transformative digital post press solution that will be a driver for revenue. This will add on to our extensive production printing portfolio and make foray into the industrial printing market,” said Jonathan Yeo, general manager, Konica Minolta Business Solutions Asia.
With the solution, companies can enjoy higher margin print jobs with the offering of spot UV while delivering spectacular effects for printed collaterals from brochure, special launches, invitation cards, and magazine covers to labels. The solution is a core offering into the industrial printing industry targeted for commercial print, labels and packaging and it is available to the Southeast Asian market now.
“We are seeing keen interest in the MGI JetVarnish 3DS in Southeast Asia. The digital printing marketplace is poised for growth with growing affluence and adoption of digital technology especially in Singapore, companies are wooing their customers with quality and visually impactful materials. As adoption of digital technology on the rise, I believe there will be more request for decorative embellishments to differentiate among the competition,” said Yeo.
The MGI JetVarnish 3DS and iFoil solution aims to help printers expand their services to include new spot UV and 3D tactile varnishing capabilities. The digital spot UV and hot foiling technology offers the ability to produce personalised embossed foil and decorative special effects via variable data and can be produced on runs ranging from one to 100,000 with the same setup.
“JetVarnish3DS allows printed materials stand out from the crowd with striking 3D raised effect and provides tactile impact that online communication cannot deliver. Customers can expect high productivity where spot UV can be done with single pass printing and media processing supports wide range of paper weights of up to 450gsm. It can produce personalised and serialised print jobs for effective marketing impact and spot varnish on digital or offset prints,” added Yeo.
Requiring no screens and no dies, this innovation gives brand owners the opportunity to cost-effectively add enhanced graphics to labels, cartons, or even printed collateral in both an on-demand and variable data manner.
This technology allows regular 2D spot UV varnish coats, 3D embossed textured effects and variable data embossed foils all to be printed on the same machine in one pass. It represents the next-generation of digital package decoration at a time when most digital print technologies are focused on general print quality.
The JetVarnish 3DS can convert regular printed output into high-margin spot UV printed sheets and even higher margin 3D embossed jobs up to 100 microns of varnish applied to the sheet, which lifts the image from the page and adds a higher level of sheen to colours.
Read the full version of this article and more print news in Issue 9 of Print Innovation Asia.