Pantone unveils PANTONE 15-0343 Greenery as the PANTONE Color of the Year selection for 2017.
The colour is described as being a ‘fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew’.
“Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose,” said Leatrice Eiseman, executive director of the Pantone Color Institute.
“The tangy yellow-green speaks to our desire to express, explore, experiment and reinvent, imparting a sense of buoyancy,” Eiseman continued. “Through its reassuring yet assertive vibrancy, Greenery offers us self-assurance and boldness to live life on our own terms, during a time when we are redefining what makes us successful and happy.”
PANTONE 15-0343 Greenery, a life-affirming shade, is also emblematic of the pursuit of personal passions and vitality. The shade follows last year’s blend of Rose Quartz and Serenity, which was chosen to represent the blurring of gender lines.
Established for 17 years, the Pantone Color of the Year selection process goes through thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s colour experts at the Pantone Color Institute comb the world looking for new colour influences.
Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including product packaging and graphic design.
For the graphics arts community, Pantone surmised that green will be prevalent in packaging: 'Because of green’s prevalence in nature, it maintains a perception of being inherently good for you and organic. People respond on a visceral level to the hue, making the eye-catching Greenery an ideal shade for many applications of graphic design. This is especially true for packaging, where the sight of Greenery provides an instant message of freshness.'