Tips to a Successful Graphic Business Investment
Guest post by: Bruce Murphy, marketing manager, Fuji Xerox Singapore.
Fuji Xerox, in partnership with Electronics for Imaging (EFI), successfully concluded a joint graphics communication seminar on 26 October, under the theme, 'Leverage on Colour Management for your Business'.
Fuji Xerox and EFI Team-Up to Deliver an Engaging Seminar on Graphics Communication
Industry specialists from the digital print sector shared useful trade insights at the event, which was based off the market’s compounding shift toward digital technologies, and the nuances its practitioners should prepare for to fully benefit from the investment.
Evolution from Analog to Digital
In our increasingly digitised world, the print industry has now seen great strides being made over the last decade in digital printing. While quality jobs were once synonymous with offset printing, digital printing has now caught up, so that any differences between the output of the two types of printing are now practically undetectable to the untrained eye. Additionally, digital presses allow for variable data from one print to the next, which only amplifies its advantage of significantly reduced set-up and clean-up times.
While print shops can now look forward to increased employee efficiency without compromising on quality, businesses should also be aware of costs related to printing errors and wastage. These happen when a digital print press produces inaccurate colour reproduction when compared to on-screen, its reference proof, or its previously-printed proof.
As customers inevitably become more quality-conscious, colour accuracy will increase customer satisfaction, business efficiency, and improve profit margins through reduced print errors and wastage.
Tips for a Successful Print Investment
In order to reap the full rewards of a digital press investment, print operators should consider the following tips:
Invest in sophisticated colour management tools that are able to accurately convert spot colour into CMYK. Over the years, DFE-manufacturers such as EFI have continued to add capabilities to their products to make them more robust. Using these tools, print companies can be better-equipped to set up a colour-consistent workflow, as well as better educate customers on their expectations.
Appropriate colour management tools can minimise such significant inaccuracies in colour reproduction
Observe the 4C’s of colour management for DFE:
Calibration: the ability to return the press into its original state
Characterisation: also known as Printer Profiling, this step quantifies the colour space, colour gamut for each device for each paper combination
Conversion: the translation from one device dependent colour space to another (e.g. RGB-to-RGB, CMYK-to-CMYK or RGB-to-CMYK)
Consistency: optimisation of devices for best colour gamut and reproduction
Consider four key areas to achieve consistent and accurate colour:
Environmental conditions: Depending on the time of day, a digital printer may be affected by the differences in environmental humidity and temperatures
Optimise (linearise) the printer: Optimise/Linearise your printer, to warm it up and ensure that it’s in a stable state, before any calibration takes place.
Calibration: A general rule-of-thumb would be to calibrate the printer once every morning, and an additional time in the afternoon for colour-critical jobs.
Read this and more print news in the latest Issue 01/2017 of Print Innovation Asia.