• Print Innovation Asia

Xeikon goes direct in India

Following similar moves to go direct in Australia and New Zealand, Xeikon establishes regional presence in India.

Xeikon announced that it is establishing a direct presence in India. The move follows the company’s announcement it will be setting up its own operational base in Australia and New Zealand.

Beginning of March 2017, Xeikon will build on the strong market presence through its parent company FlintGroup to support and servicing the label, folding cartons and commercial printing segments of the Indian market.

“Previously, we selectively addressed the market through sales partners but customers in India are increasingly looking for unique and special applications to differentiate their business - building on experience of the manufacturer rather than sales partners. At the same time, the Indian market is investing in high quality and high performance digital printing systems driven by growth in shorter run production, brand security and variable content demanding direct relationship with the manufacturer,” said Bent Serritslev, managing director for Xeikon Asia Pacific.

The change in India involves strengthening of both the sales and customer service team to professionally address customer requirements.

“Xeikon’s technology, both for simplex and duplex printing, provides printers and converters with a large selection of applications which is hard to find from any other single supplier,” Serritslev continued.

In the commercial printing space, Xeikon addresses the B2 plus format with the ability to print unlimited length of image and with several product suites for the wall decoration, books and magazines markets as well as for the textile and pharmaceutical inserts.

Customers in the Indian region would also be drawn to Xeikon’s unique portfolio for labels that includes FDA compliant toner for direct dry food contact without barrier coating, very high light fastness, special brand security features, full rotary printing and all charges based on actual consumption rather than click charges.

Serritslev added: “Xeikon would like to thank Flexo Image Graphics Pvt. Ltd. and AVS Graphic Solutions (OPC) Pvt. Ltd for their supportive service to date and for ensuring a smooth transition for our customers.”

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