- Print Innovation Asia
Kodak Unveils New Flexo Packaging Technology Center in Shanghai
Investment signals growing adoption of flexographic technology for package printing in China and Asia Pacific.
Kodak opened doors to its new Flexo Packaging Technology Center in Shanghai, China in 29 March. More than 50 assembled customers, industry media and partners attended to see product demonstrations at the new location.
The new technology center is designed to provide customers and others from the print industry with opportunities to see and discuss demonstrations of the KODAK FLEXCEL NX System or to have plates made for printing trials.
It also serves as a space where Kodak’s vision for flexographic printing in packaging can be shared with trade shops, printers, brand owners and industry partners across the Asia-Pacific region. The center is complete with real-life examples of packaging projects in which Kodak technology is making a difference every day, and with tools that provide inspiration to the Kodak team and prospective visitors.
This investment by Kodak demonstrates the company’s commitment to flexographic print technology for packaging in China and throughout the Asia Pacific Region.
“The quality, efficiency and environmental benefits of the latest flexo printing capabilities are driving more printers to transition from traditional gravure and offset solutions here in China and the Asia Pacific Region,” said Chris Payne, general manager and vice president, flexographic packaging division, Kodak. “Our world-class technology and packaging solutions are now on display and accessible in this incredibly important part of the world where we see great opportunities as printers adopt flexo technology to meet their customers’ needs.
Kodak's Chris Payne at the opening ceremony of the new Flexo Packaging Technology Center in Shanghai.