At interpack 2017, organisers revealed the new global marketing campaign and announced open registrations for exhibitors.
With a clear strategic alignment, a new communication strategy and pioneering highlight topics, the international flagship fair for printing technologies welcomes exhibitors from all over the world to present their innovations from 16 until 26 June 2020 in Düsseldorf. Online registration for exhibitors via www.drupa.com is now open. Registration closes on 31 October 2018.
drupa 2020 theme: embrace the change
drupa 2020 will hold the design theme, “embrace the change”. The design concept, implemented by Agentur Niehaus Knüwer and friends, refers to the dramatic changes the industry has encountered during the past few years.The new key visual signifies beauty, aesthetic appeal, creativity and depth.
Sabine Geldermann, director of drupa and Global Head Print Technologies at Messe Düsseldorf, explained the key visual’s appearance and tactile effect: “The delicate butterfly wings symbolize departure, change – a transformation process that affects all industries, but particularly the traditional print industry, every company, everybody. Transformation moves companies to rethink their strategies, adapt to new processes and move into new business models – a change that also takes place in people’s minds.”
“Different individuals have already moved into the focus of the new marketing campaign. On the one hand, it underlines the international alignment of the drupa trade fair, on the other, it shows that trade fairs stand for emotive power and experience and, last but not least, it shows that ‘people are business’. The heads are surrounded by colour digits that symbolize the wide variety of print applications. Below the slogan “embrace the future” you find the drupa 2020 invitation extended to exhibitors and visitors, who are welcome to experience and accept technological innovation, trends and future challenges, so as to implement them into their own corporate workflows and tap into new potential.”
drupa 2020 will continue this strategic realignment and focus on future topics with major growth potential. The trade fair profile prescribes a clearly defined structure, which encompasses the following product groups:
1. Prepress / Print
2. Premedia /Multichannel
3. Post press / Converting / Packaging
4. Future Technologies
6. Equipment / Services / Infrastructure
“With the innovative products presented by our international exhibitors and the extensive supporting programme, drupa 2020 will set new trends. It inspires markets and vertical industries and as such, it provides exceptional networking opportunities, chances and ideas for excellent business deals. drupa focuses on the industry’s innovative force, provides pioneering technologies with a platform for highlight topics and presents an extensive supporting programme – i.e. the “Touchpoints”, the “drupa cube” and the “dip” – that encourages the transfer of knowledge and dialogue. No other event is more relevant for the entire industry,” said Werner Matthias Dornscheidt, chairman and CEO of Messe Düsseldorf.
At drupa 2020, packaging will have a special slot called Touchpoint Packaging. Launched at drupa 2016, this forum created quite a stir. It is organised and hosted in close cooperation with the European Packaging Design Association (epda), Europe’s leading association of brand and packaging designers.
It will cover the entire packaging production chain from the brand, materials, design, print right through to finishing and sales. The interaction between all involved professions – branded products manufacturers, designers, material manufacturers and a high-calibre panel of companies from the printing and finishing industry – will turn this forum into a special place of inspiration where solutions and answers to relevant questions for future developments will be presented.
The future will become tangible in all its facets, and the focus will be on all that is new, unconventional and surprising. An event titled ‘AMAZING, INSPIRING, EXCITING and UNEXPECTED’ hosted by Best Cases will facilitate an interactive brainstorming session between visitors and exhibitors.
The forum addresses interested manufacturers of branded products and designers as well as companies from the packaging segment, who are provided with an opportunity to join the Touchpoint Packaging team. In addition to experienced professionals we also welcome young talented people from all related areas and professions.
Functional printing, 3D printing, industrial printing
Among the other highlight topics showcased at drupa 2020 are subjects such as functional printing, 3D printing and industrial printing. These areas of application have major potential and therefore provide important new markets. The related technologies are also extremely important for the global packaging market, as they provide intelligent packaging with additional functions, while different printing technologies allow the use of a wide range of printing substrates. In the segment of industrial printing, the trade fair will focus on major issues such as “artificial intelligence” and “robotics”, new workflows in the production process and the “next generation of industry 4.0” as all of these will have a major impact on the workplace and industry environment.