• Print Innovation Asia

Easy Print announces strategic partnership with HP Indigo to accelerate globalisation process

Easy Print (EP), China's largest printing and customized products enterprise-level procurement platform, announced a strategic partnership with HP Indigo Digital Press. The partnership will focus on product development, technological upgrades and market development, with the goal of achieving mutual benefits in China and worldwide.

The impact of the Internet continues to drive a growing demand for personalized and customized enterprise-level procurement services. For the sector of enterprise-level procurement, the old era has come to an end, and digitalization is the way of the future. In response to this evolving market, Easy Print is partnering with HP Indigo, a pioneer in sophisticated digital printing technology. Together they make a perfect match to meet the needs of this market.

Easy Print, known as "China's Vistaprint", is a B2B online printing platform that has experienced rapid growth in China in the last few years. Its successful fund-raising efforts have confirmed that its business model has huge potential for further growth. Its major investors include SBCVC, Fosun, and JAFCO. Based on an "enterprise-level sharing economy" business model, EP integrates upstream manufacturers on one side, and connects downstream industry customers on the other. Through its SaaS platform and making use of Big Data, EP optimizes resource allocation within the industry. Currently EP serves more than 300,000 small and medium-sized enterprises and 1,000 large corporations, and integrates over 10,000 commercial printing, digital printing, gifts, packaging, consumable items, printing raw material, and decoration project manufacturers in China.

HP Indigo provides high end and high quality digital printing solutions across the world. Its products have become increasingly popular in the China market and among Chinese clients. HP Indigo's digital printing technology and powerful software solutions help manufacturers offer unique and creative solutions to their clients, accelerate time-to-market, and streamline business operations. In 2017, under its "New Ways to Win" philosophy, HP Indigo will drive the digital transformation of China's printing market through innovative products and partnerships.

Easy Print's May Cheung with Alon Bar-Shany from HP Indigo

According to their strategic agreement, EP and HP will join forces to promote automated and digitalised production. Furthermore, the two companies plan to develop more personalised and customised products for clients such as labels and packaging. On the technological front, they will introduce higher-quality digital printing solutions and drive the digital transformation of the industry players and their technological upgrades. They will also leverage their respective and combined strengths to expand their market presence globally.

"As an emerging force in the transformation of China's printing industry, as well as a leading force in enterprise-level service sector, Easy Print's advantage in customer service will supplement our strengths in digital printing technology and provide higher-quality creative products to our end users," explained Alon Bar-Shany, HP Indigo Digital Printing vice president and general manager.

Easy Print founder and CEO, May Cheung said: "Through this partnership, Easy Print will further expand its personalized products procurement business and provide clients with high-quality and personalised services. Meanwhile, suppliers on our platform will receive increasing numbers of customised orders, and their quality, productivity and profits will likewise increase. Our goal is to become a global enterprise-level procurement platform, and our partnership with HP will accelerate this globalisation process."

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