Located in Singapore, the facility aims to help food and beverage brands develop and test innovative solutions through simulations.
Tetra Pak launches its first Asia-based Customer Innovation Centre (CIC) in Singapore, to address the evolving needs of the fast-growing Asian markets. This centre will help the region’s food and beverage manufacturers uncover growth opportunities, accelerate and enhance product innovation to create winning solutions for their brands.
Located at the Tetra Pak Jurong site, the new CIC was custom-made to bring together Tetra Pak’s infrastructure, expertise and processes to help customers ideate and evaluate products across the entire value chain.
Equipped with the latest tools and technologies, the centre is designed to facilitate brainstorming, prototype product formulations, customise packaging designs and finally refine the product until its full-scale market launch.
“Ours is an extremely dynamic, fast growing and yet increasingly complex market. Consumer needs are evolving rapidly and, at the same time, the competitive environment is getting tougher. Technological advances, exposure to global trends, greater awareness about food safety as well as increasing focus on health and nutrition are keeping brand owners on their toes, requiring them to be far more innovative with a faster speed to market," said Saumya Tyagi, marketing director, Tetra Pak South Asia Markets. "The Singapore CIC was created to address these challenges and will allow a quick simulation of the entire innovation journey under one roof, thereby significantly increasing the speed and the probability of success for our customers.”
The Marketing Services approach follows a customised, collaborative innovation journey tailored to individual customer ambitions and needs. Subject matter experts from across the world are involved, leveraging the company’s portfolio of packages, services and other solutions showcased at the CIC.
“Our customers are at the heart of everything we do. Since our entry into India over 30 years ago, we have helped our customers create many industry ‘firsts’ using our global knowledge, local insights and our state-of-the-art infrastructure. The launch of our Singapore CIC reaffirms our dedication to providing end to end solutions to our customers and supporting their success in the market place” added Tyagi.
The Singapore CIC is the third in Tetra Pak’s expanding global network of CICs, after Denton (USA) and Dubai (UAE).