In the 29th DuPont Awards for Packaging Innovation, entries from Asia Pacific celebrated wins. Driving innovation in the region’s packaging industry is its rapidly expanding population and growing middle class.
Asia is particularly leading the way in creating luxurious beauty experiences: “Asia is among leaders for luxury beauty products, especially with the winning innovation from AmorePacific. The cream jar was luxurious while reducing material use overall,” said Bernard Rioux, global packaging marketing leader, DuPont.
The Gold Award winner for Design Realization with Breakthrough Technology went to AMOREPACIFIC (South Korea). The cream jar packaging was made of 10 different components assembled with luxurious aesthetics. The jar was especially commended for allowing a 76% reduction in material waste using a new injection molding process.
“Asia also faces unique challenges with aging populations, which was deftly and beautifully addressed with the new kimchi jar. It mimicked the shape of a traditional kimchi container, but allowed for easy opening. People would recognize the shape and still be able to easily access the product,” Rioux continued.
The new kimchi jar from CJ Cheiljedang (South Korea) marries traditional design and new science. It won the Gold award for its pressboard, which was designed with the identification of the shape of the traditional Korean style. The jar is also able to achieve perfect sealing, gas emission, and fermentation.
Other notable winners from the Asia Pacific region include Diamond Finalist winner Plantic R: Ultra-high barrier renewable and recyclable packaging material from Australia, and the “FUJI・M・O”, Inkjet-Gravure Hybrid Printing for Flexible Packaging from Japan.
“Addressing the needs of widely varying economic classes will be a big factor in driving packaging innovation,” said judge Anirban Mukherjee, director for global packaging Asia Pacific for Johnson & Johnson. “We think about Asia as a pyramid, where the most demanding consumers are demanding premium packaging and the best are right at the top of the pyramid. Then we have the big middle class. And then we have at the bottom of the pyramid where we are trying to recruit new consumers, and many of these consumers earn less than $2 per day. So their demands are different, their purchasing power is very different,”
Now in its 29th year, the awards program is an international, independently judged competition that recognises innovations in packaging design, materials, technology and processes. An independent panel of packaging experts evaluated nearly 150 entries from 24 countries and recognized those that excel in the categories of technological advancement, responsible packaging and enhanced user experience.