• Print Innovation Asia

2017 Fuji Xerox Premier Partner Conference Brings In Next Generation for Growth

With the theme “Next Generation for Growth”, the 2017 Fuji Xerox (FX) Premier Partner Conference celebrated its 14th year running. Over 300 FX Graphic Communication Customers, Solution Partners, FX top management and internal gathered at the Mandarin Oriental in Taipei, Taiwan on 12 to 13 June. This counts the highest attendance thus far in the event’s 14-year history.

The two-day event hosted FX’s customers, executives and industry experts and allowed them to share ideas and discuss today's most viable business opportunities and trends. Aligning with the event theme, the conference focused on business growth for customers in today’s dynamic graphic communication market.

Day 1 kickstarted with site visits at Premier Partners and print service providers based in Taiwan, namely: Yuen Foong Printing, Shen Printing and Jing Dian Printing. During the visit, attendees were able to learn how companies are using innovative digital printing applications to meet changing customer expectations and deliver business growth. Additionally, Taiwan’s leading global high-tech leaders, CyberLink and QNAP, organized an exclusive tour of their facilities to present the latest technology innovations to the attendees.

The site visits wrapped up by late afternoon, to make way for the evening’s welcome reception and Solution Partners Showcase held at the Grand Ballroom Foyer. This facilitated another networking opportunity for customers, solution partners and industry experts to interact and connect. 16 solution partners supported the conference this year – this marks the largest number of partners to sponsor the event.

Day 2 began with an invigorating Lion Dance and Flagging ceremony. In Taiwanese culture, the Lion Dance was believed to usher in prosperity, while Flagging symbolised victory. To begin the conference, FX’s Executive Vice President and President of Greater China Operations, Jo Masataka, first welcomed and thanked the attendees with an encouraging message about the changing market, future business opportunities and trends.

Keynote speaker, Peter Schaefer from New Direction Partners, addressed important takeaways by sharing the how-tos of building and securing print businesses in a challenging environment. Thereafter, Jun Takagi, FX Senior Vice President of Graphic Communication Services took the stage to present the newly formed Graphic Communication Services Business Group that aims to enhance business support and help customers adapt to fast changes in the print industry.

Apart from presentations and messages from top management in FX, the conference was also structured around panel discussions and breakout sessions, allowing all attendees to enter into an interactive discussion. The breakout sessions, with available simultaneous translations at designated rooms, covered topics on digital labels business, digital publishing, packaging/folding cartons, print on demand/web to print/workflow, succession planning and building value in a printing firm. Some 10 Solution Partners then shared the latest technology innovations that can help value add business in the region.

After the breakout sessions, motivational speaker, John Mims of CEB Global, brought all attendees back to the ballroom with his inspiring speech about “Celebrating Your Way to Sales Success”. FX Corporate Vice President of Graphic Communication Services, Shuji Aso, took the stage thereafter expressed gratitude to participants for their attendance.

In the evening, the ballroom was transformed to hold a gala dinner. One of the highlights was an award presentation to honour and recognise winners of the PIXI awards. It was held after a heartwarming opening from FX Senior Vice President and President of Asia Pacific Operations, Isamu Sekine.

The last day of the event followed a free-and-easy format which focused on networking. Participants were able to choose from four different networking opportunities which allowed them to experience unique Taiwanese culture.

The event evaluation was at its highest rating compared to past years, as participants had thoroughly enjoyed the chance to meet, connect, and explore ideas with like-minded peers from other parts of the world.

The next FX Premier Partner Conference in 2018 has been announced to be held in Seoul, South Korea.

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