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  • Print Innovation Asia

HP accelerates digital printing transformation in Thailand

The company showcases new HP Indigo digital presses and new HP Latex printers and HP Indigo ElectroInk Fluorescent Pink and ElectroInk Premium White at Pack Print International 2017.

At Pack Print International in Thailand from September 20 to 23, HP will demonstrate how it is helping brands and print service provider in the region to reinvent their possibilities with creative applications, new ways to grow their businesses and innovative sustainability solutions.

“By developing innovative solutions to provide better outcomes for our customers, we give them the opportunity to turn unique and inspiring ideas into reality,” said Pavin Vorapruck, managing director, HP Inc. Thailand. “HP digital printing technologies can continually reinvent impact, enabling Print Service Provider to differentiate as well as amaze and delight customers.”

HP will showcase its latest industry-leading technology including:

  • HP Indigo WS6800 Digital Press - The leading narrow-web printing solution for high-volume labels and packaging production, adopted by the world's leading brands to create innovative and impactful campaigns.

  • HP Indigo 5900 Digital Press - Expands possibilities with thicker substrates, a state-of-the-art digital front end, special inks, and a new priming technology.

  • HP Latex 315 Print & Cut solution - A dual-device solution for simultaneous printing and cutting in a single workflow, delivering 50% savings

  • HP Latex 3600 - Supports higher volume printing and an improved monthly duty cycle 

  • HP DesignJet Z5600 and HP DesignJet D5800 - Produces high quality photos, POP signs, roll-up 
banners, indoor signs in vivid colours. 

At the HP booth, visitors will also experience creative and new applications for the first time in Thailand, including: 

  • New HP Indigo ElectroInks Fluorescent Pink, which have the ability to glow under UV light. Also on display is the recently released HP Indigo ElectroInk Premium White, which provides the widest range of opacity levels up to silk screen standards in a single print process. HP Indigo technology allows converters to meet strict brand standards with perfect colour matching.

  • HP will exhibit creative applications, including customisation opportunities, from bespoke wall or window coverings for the interior décor segment with HP Latex. Unlock additional revenue streams with a range of applications ranging from backlit printing materials including paper, film, plypropylene and textiles to digital traffic signage production printed in collaboration with 3M reflective sheets.

  • Visitors can learn more about workflow solutions such as the cloud-based HP PrintOS for optimising business operations, and HP SmartStream Mosaic 3.0, the variable data technology.

  • Additional highlights include an interactive show and samples from Thai customers.

HP Indigo digital presses are designed with the environment in mind, taking into account the full product lifecycle, supply chain, and end of life, including reducing waste and power consumption per printed page. Through personalisation, brands reduce mass production of prints, resulting in less wastage. For Latex, the solution is 100% water based, therefore lesser carbon footprint and is child friendly.

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