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  • Sha Jumari

HP installs the first PageWide T400S in Asia

South Korea’s Sejoong Industry will be the pioneer customer in Asia to use the digital press to produce high quality rice and pet food bags and packaging.

The first HP PageWide T400S packaging press in Asia is up and running at Sejoong Industry in South Korea. The high-speed roll-to-roll digital press will transform the production of paper packaging for Sejoong. With the reliable productivity and print quality of HP’s large format inkjet solution, Sejoong is enhancing their existing flexo and gravure paper packaging capabilities. The purchase was finalised during drupa 2016, with installation, training and ramp-up happening during the last few months of 2017.

On 27 September, HP Inc. and Sejoong Industry hosted 64 participants from the Asia Pacific region at an Open House at Sejoong’s facilities in South Korea. The visitors represented 29 companies from South Korea, Australia, China, Japan, Singapore, Taiwan and Thailand, all serving the packaging industry.

The Open House activities comprised of packaging market and product updates, site tour, business meetings and live demonstrations of the HP PageWide T400S press. The event also featured application zones, which showcased many of the innovative products and ideas being created by Sejoong and enabled by HP digital presses.

Earlier in the week, HP also hosted more than 200 partners and customers from 15 countries across Asia Pacific and Japan at the 2017 HP Indigo VIP Inspiration Summit in Goyang, South Korea. Themed “New Ways to Win”, HP demonstrated its full end-to-end digital printing solutions capabilities, showcased innovative new applications while participants shared their experiences and best practices.

Leveraging on the T400S Press

Designed for high-speed print production, the T400S is part of HP’s digital packaging pre-print solutions. The digital press is capable at printing 183 metres per minute and accommodate flexible run lengths with variable graphics and versions. SeJoong will also satisfy lead-time requirements for its customers with faster turnaround of jobs.

With a 1.06 meter print width, the T400S press is able to print on paper liner to produce multiple applications including bags, corrugated packaging and folding cartons. The elimination of flexo plates, gravure cylinders, processing and chemistry from the process will also help Sejoong gain new efficiencies, reduce waste and set-up costs, and increase production, ultimately leading to more cost-effective and efficient production.

According to Smithers Pira, corrugated board packaging market is expected to hit $269 billion in 2021. The report projected that Asia will account for more than half of the global market by 2021. HP embarked into the corrugated packaging market in 2014, when it announced its first web press offering for this market: the HP PageWide T400S Press. The HP PageWide T1100S joined HP’s packaging offerings in late 2015 with an even wider 2.8m web width.

Together with the HP PageWide T400S Press, the HP PageWide T1100S Press, HP Scitex 17000 Corrugated Press, and HP Scitex 15500 Corrugated Press are designed to help HP customers quickly turn around jobs and keep up with market demands, while delivering more versatility.

HP also announced during Interpack 2017 that the HP PageWide C500 Press will be commercially available in 2018. The single-pass, digital post-print solution is designed to print high-quality graphic boxes, on coated and uncoated papers, without need for lamination, all in offset-replaceable quality.


This article was first published in the December 2017 issue of Print Innovation Asia.

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