• Sha Jumari

EFI Connect 2018 Concludes

Now in its 19th year, the annual conference celebrated EFI’s 30th anniversary with the new redefinition of print.

Spanning four days from January 23 to 26, EFI Connect 2018 took place at The Wynn in Las Vegas, USA. At the close of the event, the annual conference logged over 1,000 visitors and 115 members of the media.

Attendees to the conference event were treated to keynote presentations, product announcements and launches, and the latest training and technological updates.

In his keynote opening speech, EFI CEO Guy Gecht celebrated the company’s 30th anniversary this year. Gecht presented the fourth industrial revolution and how it brings about the new definition of print.

“The Internet of Things changes our relationship with the physical world,” said Gecht. “With computers, cloud, connectivity around the world, the fourth industrial revolution is the emergence of artificial intelligence, robots, virtual reality. It changes how industries manufacture things. That has fundamental impact on the world, and printing play a gigantic role in this because a lot of those industries love great images.”

Product Launches

As per Connect tradition, hardware and software announcements were featured. Connect was the launchpad of the EFI MarketDirect, a software which is described as a cross-media customer engagement platform that can facilitate and automate customer communication projects. For example, users will be able to use data collated from the platform to personalise marketing messages to a specific customer.

New machine debuts include hybrid flatbed/roll inkjet press models, the EFI VUTEk HS125 Pro and HS100 Pro Fast-4, and the soft signage printer EFI VUTEk FabriVU 340i. The presses are expected to launch in the first quarter of the year.

The Nozomi Update

A highlight of the conference included a fireside chat discussion with the first two users of the EFI Nozomi C18000 press: Eric Bacourt, CEO of Hinojosa Packaging Solutions in Spain, and Mal McGowan, CEO of Ireland-based McGowans Print.

Moderated by Guy Gecht, the two CEOs shared how Nozomi’s game-changing technology has gone beyond meeting the companies’ corrugated packaging demands and opened up other business opportunities.

EFI also unveiled the Nozomi’s latest feature at Connect - a new virtual reality demo of the Nozomi. The virtual reality component will allow engineers to remotely service Nozomi presses.

Introduced at drupa 2016, the EFI Nozomi C18000 is the company’s first dedicated single-pass LED inkjet press for corrugated. Its user base has grown worldwide, to now include US converters and an install in Asia, which is under non-disclosure agreement.

For a full coverage of EFI Connect 2018, look out for the next issue of Print Innovation Asia and stay tuned to this space.


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