NPES (The Association for Suppliers of Printing, Publishing and Converting Technologies) announced a name change to the Association for Print Technologies (APT). The rebranding marks a defining moment in the association’s 85-year history, and is a nod to its signature annual event - PRINT®.
The new name will also signify progress towards its “Strategic Business Plan” for the industry, that it first launched in January 2017.
“This rebrand of the organisation signals a significant turning point, not just for our Association, but for the entire printing and imaging industry. The convergence in our industry is essentially in the rearview mirror. Now, as our new name more clearly expresses, our broader scope and direction are focused on greater alignment among the commercial printing and imaging value chain. This ‘next phase’ must happen in order for all stakeholders to benefit.” said Thayer Long, President, Association for Print Technologies.
Following the rebranding initiative is a launch of the association’s new website, www.PrintTechnologies.org, in Spring 2018. The association will also be announcing a series of new and expanded line-up of programmes and services.
The offerings will span areas of research & market data, industry advocacy & standards, events, and communications. In addition, a new staff department named “Community & Industry Development,” has been established to advance programming designed to support businesses throughout the industry value chain, including initiatives that will address workforce development and training.
As part of the organisation’s rebranding initiative, the association’s annual event becomes Print®. Now 100% non-profit and vendor-owned, and exclusively produced by the Association for Print Technologies, the event will take place in Chicago, US, from 30 September to 2 October 2018. In 2018, the PRINT® event will expand its focus on exceptional business growth opportunities.
NPES Indonesia will now be called APT Indonesia. As one of APT’s International offices, alongside APT’s India and China branches, will continue to facilitate and boost exports by the US printing, publishing, and converting industry to the country.
“Featuring a base of over 4,000 active printing companies (commercial, publishing, packaging and converters), a population of 250+ million people, and a new democratically elected government, Indonesia presents a market of great opportunity for US products,” said Marco Gandasubrata, Director of APT Indonesia.
“We will also continue to work with partners in the industry in sharing the latest technologies to the regional markets. One such example of this partnership is by working with Packaging and Print Innovation Asia, in conducting the yearly Asian Packaging Conference event. This year’s event, themed SHIFT_08, will be taking place in Bangkok, Thailand from 2 to 3 May 2018,” he continued.
APT Indonesia will be hosting an industry panel on Day Two of the Asian Packaging Conference event. To find out more, visit: http://printinnovationasia.net/shift_018.