HP ships out first HP PageWide C500 to Europe

The digital post-print corrugated press will be going to Smurfit Kappa.

Smurfit Kappa is installing the industrial-scale HP PageWide C500 digital press for corrugated printing which will provide greater customisation and flexibility for customers.

The press will be installed in Smurfit Kappa’s Interwell plant in Austria. Smurfit Kappa is a European converter specialising in shelf-ready and eCommerce packaging development.

The installation support Smurfit Kappa’s extensive customer base in the Fast Moving Consumer Goods (FMCG) sector by strengthening the power of their brands in an increasingly competitive, consumer-focused world.

HP first announced the pending shipment of PageWide C500 to a European company in February 2018.

The HP PageWide C500 Press, which will be the first commercial HP single pass press in Europe, is HP’s most technologically advanced digital press for corrugated application.

With a fully integrated stack-to-stack workflow, the press combines digital simplicity with off-set replaceable print quality on both coated and uncoated paper.

Saverio Mayer, Smurfit Kappa CEO of Europe, said: “This new press is the perfect solution for our Interwell plant. It comes after a successful collaboration between Smurfit Kappa and HP. We are both early adopters in our respective industries and constantly strive to provide pioneering, market-leading solutions for our customers.”

“We are delighted that Smurfit Kappa will be the first in Europe to install the C500 Press which showcases brand new technology and offers all the flexibility of digital printing. This press is going to fundamentally change the corrugated industry by digitalising it,” said Cristóbal Macedo, director, EMEA corrugated business director, HP Inc.