EFI has announced Loxley Public Company Limited as a new inkjet distribution partner in Thailand.
The new partnership is initially for the distribution of EFI Wide Format and VUTEk printers for the signage and graphics space.
“We are excited about our new relationship with a market leader like EFI, particularly in growing our business in Thailand’s expanding superwide-format printing market,” said Suroj Lamsam, president, Loxley Public Company Limited.
“We look forward to introducing EFI’s advanced technologies and software capabilities to our customers as they look for greater efficiencies and seek new growth segments.”
Established for almost 80 years, Loxley has grown from exporting Thailand’s agricultural products, such as rice and timber, to paving the way in adopting leading-edge technology.
“Thailand is a very important market for EFI in the Asia Pacific region, and partnering with an organisation with the standing of Loxley is going to allow us a greater reach to customers,” said EFI Asia Pacific Director Andy Yarrow.