Italy customer installs second HP PageWide C500 in Europe
Italy’s LIC Packaging chooses HP PageWide C500 Press for food-safe digital corrugated packaging.
The install marks the second HP PageWide C500 in Europe. The first machine went to Smurfitt Kappa in Austria.
LIC Packaging is installing the new HP PageWide C500 post-print digital press to meet increasing demand from brands for short runs, shorter turnaround times and creative marketing campaigns.
The addition of the press, to be installed next month in LIC’s plant in Northern Italy, follows a recent installation of the HP Scitex 15500 for high-value display production.
“LIC is bringing the groundbreaking HP PageWide C500 press to Italy to offer our customers new possibilities including brand marketing campaigns,” said Piero Bertoldo, director at LIC Packaging. “Thanks to its water-based inks, the HP PageWide C500 will enable LIC Packaging to digitally print food-safe packaging as well."
LIC Packaging designs and manufactures packaging solutions for direct packing and displays.
The HP PageWide C500 delivers offset quality direct-to-board for a broad range of applications from basic to premium boxes. With mainstream productivity on both coated and uncoated papers, this high-performance press also provides a cost-effective digital alternative for offset lamination and flexo production. With greater media versatility, the PageWide C500 manages board thickness from F flute to BC double-wall flutes.
“The HP PageWide C500 Press is set to revolutionize corrugated printing with new levels of digital flexibility,” said Eric Wiesner, general manager, PageWide Industrial division, HP Inc. “LIC’s customers in the southern Europe will benefit from the marketing possibilities that high-quality HP digital post-print allows.”