India’s Uflex Packaging produced a unique packaging solution for a fruit powder concentrate beverage product.
Rasna International wanted an alluring packaging for its fruit powder concentrate product. Uflex Packaging delivered with a new spouted profile stand-up pouch with a side handle that carries the fruit powder concentrate product. Rasna International is one of India’s largest manufacturer and exporter of beverages.
“Fruit powder concentrate is extremely hygroscopic. The powder has to be immaculately protected from moisture. Rasna wanted something very unique, enunciating strong customer pull at the point-of-sale (POS),” explained Arun Anand, Executive Vice President Marketing at Uflex Packaging.
Uflex created what it called a four-tier profiled packaging structure that comprises layers of polyester, aluminium foil, polyester and polyethylene. The foil forms a perfect barrier to water vapour and oxygen, while the the two layers of polyester in the structure gives the pouch that is carrying 750 grams of powder concentrate a sturdiness. This ensures the side handle does not snap while holding the pack.
“In this hourglass shaped profile pack, the handle has been provided with the help of a high precision tool on our sophisticated pouch making machine. This handle is formed inline and is pretty much a part of the overall torso of the pouch, making this packaging quite unique. The importance of aesthetics in FMCG remains paramount; therefore intricate profiling of the pouch has been done by the design engineers at Uflex. Rasna International banked upon our capabilities in making the pouch shape much more enticing for the consumers at the POS,” added Anand.
Rasna’s stand-up spouted pouch with side handle and a bottom gusset is an 8-coloured rotogravure printed job with inks manufactured by Uflex’s Chemicals business division. High performance adhesives also manufactured at Uflex Chemicals ensure high bond strength. The rotogravure cylinder has also been manufactured in-house. Uflex has a specialised, high calibre pouch-making machine that is capable of rendering various profile shapes to the packs, ensuring uniform and fool-proof seal-integrity to protect the fruit powder concentrate.
The dispensing spout has been fused with the laminate using extremely high precision equipment under optimized temperature and pressure coordinates to ensure that the fusion is fool-proof. The spout allows for convenience as the consumer is able to pour out just the required quantity of fruit powder concentrate to make the perfect drink.
“Millennials who now form the most significant cohort of the global consumer demographics have grown up drinking Rasna as their favourite refreshing drink. Our association with Uflex is over two decades old and we are very glad that the packaging engineers at the company worked closely with our merchandizers to create a unique packaging for our Fruit Powder Concentrate with an eclectic combination of aesthetics and pack functionalities upholding the ethos of Brand Rasna. The new packs look terrific on the retail shelves. We cherish our relationship with Uflex and look forward to exciting times ahead,” said Piruz Khambatta, Chairman and Managing Director, Rasna Private Limited.