HP partners Spikes Asia to launch marketing competition
Agencies and brands will be competing to see who can use print best to increase engagement
HP Inc. and Spikes Asia announced the launch of the Young Spikes Design Competition.
The competition challenges participants to leverage HP’s Graphics Solutions technologies to engage with their target audiences.
It is open to Under-30 executives from across the Asia Pacific and Japan region, expands the existing line-up of Design, Digital, Integrated, Media and PR Young Spikes Competition categories.
The competition will be held in the lead up to the Spikes Asia Festival, taking place in Singapore from 26-28 September 2018.
“Spikes Asia is all about celebrating creativity in communications as well as nurturing and developing the next generation of talent,” said Joe Pullos, festival director, Spikes Asia.
“As consumers are faced with more media choices than ever before, there is an increasing need for brands to stand out. Print has the ability to do just that – create an emotional connection, earn attention, surprise and delight – in a way that cannot be digitally replicated. We are really excited to partner with HP on our existing student print competition, and to create a new competition for under 30’s that celebrates design in print and provides participants with an understanding of how print can be used by brands.”
“Print and packaging have shown to be more emotionally impactful than digital alone in building brand engagement," said Puneet Chadha, director of marketing, graphics solutions business, Asia Pacific and Japan, HP Inc. “As we reinvent the possibilities of print with our technologies, we enable brands to create targeted campaigns that are more relevant to their consumers. Through our partnership with Spikes Asia, we aim to show how a creative-led approach can drive business impact.”
The Young Spikes design competition is currently open for registration.