HP Inc. and Singapore Press Holdings (SPH) announce a collaboration to provide innovative digital printing solutions for media and brands.
As part of the collaboration, SPH will be adding a HP PageWide Web Press T240 HD to its printing facility in Jurong. HP will provide training in deploying digital printing for brand and customer engagement as well as business development support.
The agreement was signed on 26 July 2018 by Anthony Tan, deputy CEO, SPH and Richard Bailey, HP president of Asia Pacific and Japan, at the SPH News Centre Auditorium.
According to Jeff de Kleijn, director and general manager of HP APJ’s graphics solutions business: “Our first engagement with SPH at the HP CoE in Tuas was 3 years ago. It’s been a long dialogue on the digital business model with SPH, but it accelerated in the past year when SPH has some great ideas and applications on how they can use digital to transform their business.”
The HP PageWide Web Press T240 HD supports content customization across text, graphics and images. This enables SPH to offer a wider range of curated content – including personalized greetings and messages, targeted advertisements, unique QR codes and wraparounds that will drive readers to more content online.
“You can effectively make the consumer the star of your story with variable data – for publishers to be able to tailor content, this is very powerful,” added Mike Boyle, general manager and vice president for HP APJ’s graphics solutions business. “A nice example is a HP-printed Elle magazine cover with a PageWide printed insert. This was a 50,000 distribution in the US, right down to the end consumer, with variable data on the cover.”
The HP PageWide Web Press has a high duty cycle of 58 million images per month and can produce 100 per cent variable content at speeds of 152 metres of newsprint per minute.
It also comes equipped with the HP High Definition Nozzle Architecture (HDNA) technology, which raises the bar in digital color quality. Using 2,400 nozzles per inch to native resolution and dual drop weight, it delivers image quality ideal for demanding applications in publishing, direct mail, and commercial print.
The press will be progressively installed and tested during the last quarter of 2018 and is expected to be commissioned by the first quarter of 2019.
“We are also doing a cooperation with SPH, where we’re planning open houses once the machine is installed early next year. We’ll be inviting customers, retailers, brand owners and advertisers to see the full capability of the press. This is something other suppliers don’t tend to do as well,” said Nick Price, PageWide Industrial business manager for HP APJ.
Stay tuned for the full feature on the upcoming issue of Print Innovation Asia.