A modern twist on traditional Chinese liquor

October 5, 2018

Fresh off its win at Pentawards 2018, this packaging for Wudu liquor incorporates conventional Chinese liquour elements into a clean, simple but luxurious design.

 

Pentawards, a worldwide competition for packaging design, recently announced the winners of the 2018 edition. One of the standout designs was by China-based design agency, Shenzhen Lingyun Creative Packaging Design. Their packaging for “GUOCUI WUDU”, a traditional medicinal Chinese liquor, earned them the Platinum Winner award for Best of Beverages.

 

“Keeping Chinese traditional medical theories in mind, five traditional Chinese medicines are used in its fermentation. We want our liquors to impart a simple, oriental charm and make people feel better, just like what traditional Chinese medicine represents in China.

 

Crafted with a deep ocean blue bottle and accented in light-coloured wood, the presentation like the liquor inside, promises a natural, tranquil feeling.”

About the Packaging

 

Packaging: GUOCUI WUDU

Category: Beverage

 

Agency: Shenzhen Lingyun Creative Packaging Design

Designer: Deng Xiongbo

Country: China

 

 

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