• Sha Jumari

HP Inc. showcased Digital Packaging Solutions at CCE South East Asia

At CCE South East Asia, HP Inc. demonstrated its latest innovations across its Digital Packaging Solutions including PageWide Industrial and Indigo Digital Press portfolio. The suite of solutions was designed to create a profitable growth and new business opportunities for corrugated packaging industry in the region.

Concluded in early September, CCE South East Asia is a tradeshow dedicated to the corrugated and folding carton industry in the region. The second edition of the event highlighted the latest machines and equipment from leading manufacturers throughout ASEAN, offering a showcase of direct-to-user solutions.

“HP Inc. has taken part in the CCE since the first edition in 2016. Thailand is leading in growth among all the markets in the Southeast Asia region in light of the country’s initiatives in Industry 4.0,” said Melvin Lew, marketing manager for HP Indigo. “Overall, we see strong growth in digital packaging, that aligns with the additional value that it brings to printers and brands in terms of creativity and fast turnaround times.”

Throughout the three-day event, attendees were able to experience live presentations, demonstrations and applications enabled by HP technology at its booth. On the showfloor, the company exhibited end-to-end HP Digital Packaging Solutions for both HP PageWide Industrial for corrugated packaging and Indigo Packaging for folding cartons.

HP featured applications by displaying samples for HP Scitex HDR post-print corrugated, PageWide pre-print corrugated, and Indigo Packaging. Customer success stories complemented the application showcase.

Other highlights at the HP booth included:

  • HP PageWide Industrial Packaging Portfolio

  • HP PageWide Thermal Inkjet Technology & Printhead showcase

  • HP PageWide Inkjet for food compliance packaging

HP PageWide C500 Press

A spotlight was shone on the recently launched HP PageWide C500 Press. The machine is a post-print corrugated packaging digital press that enables digital flexibility in mainstream production volume. The 32-metre press offers direct-to-board printing to delivers offset quality prints on both coated and uncoated media. It has the linear speed of 75m/min to ramp up industrial production.

As a digital press, the C500 can save costs by reducing setup times and makeready. Digital applications can now be implemented, such as personalisation, security and tracking features. The press can speed up time to market significantly, allowing users to offer better service to their customers.

CCE Seminar Programme

An extensive seminar programme at the CCE was an area of interest for visitors. The sessions covered a multitude of topics important to the industry under the theme of “building a better board”.

HP took part in the seminar program by presenting on the benefits of digital printing for packaging, and the value it can bring. Led by Kunal Avari, regional business manager for HP PageWide Industrial, the presentation sessions, titled “Adventure in Digital Packaging”, attracted good numbers of attendees.

The exhibition signalled the growth in the corrugated packaging industries in Southeast Asia. As the industry grows, it needs to be able to meet growing local demand and rising customer numbers. The combined population of 620 million in ASEAN countries is a key factor driving national economic growth levels in the region, leading to an expansion of the consumer goods and packaging markets and recent innovations in the corrugated packaging industry.

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