Uflex Ltd’s Waterless Internet Flower Packaging innovation won top honours at the Sustainability Awards 2018.
The Waterless Internet Flower Packaging was announced winner of the overall ‘Best Sustainable Packaging Innovation’ Sustainability Awards 2018. It also emerged as a front runner in the ‘Resource Efficiency’ category that honours innovations in packaging that do more with less, such as down-gauging material or reducing the carbon footprint without increasing the environmental impact of the packaged products.
The award comes after winning the Dow 2018 Packaging Awards for innovation.
Organised by Packaging Europe, the Sustainability Awards is an initiative that recognizes the packaging industry’s top achievement in innovative packaging design, material, technologies and processes. The competition challenges the industry to take a holistic approach to sustainability and to bring out the best ideas around improving the environmental footprint of packaging.
The Waterless Internet Flower Packaging
The Waterless Internet Flower Packaging is based on Active Modified Atmospheric Packaging Technology (AMAP).
Uflex engineered Flexfresh™, a special proprietary patented polymeric film for offering packaging solution for fresh fruits, vegetables and flowers. This special proprietary polymeric substrate is the first biodegradable film that maintains the hydration of flowers during transpiration, thus creating a closed loop system.
Flowers are put to slow respiration mode by reducing the oxygen availability preventing excess oxidation and dehydration. The film keeps the flowers breathing in hydrated oxygen and release excess humidity keeping them touch dry. The flowers are able to go without water for 20 days as the humidity is fed back in to the flower when it continues to breathe in the modified atmosphere and further seven days in vase.
“In addition to multiplying the shelf-life and slashing energy consumption in the supply chain for flowers, Uflex is applying Flexfresh to a wide range of fruits and vegetables. Flexfresh brings in significant competitive edge to Supermarkets around the world for providing sustainable solutions to their fresh produce packaging. Uflex is currently testing its new improved Flexfresh with high clarity which could replace conventional bags/pouches in supermarket shelves. This change would facilitate Supermarkets to achieve their sustainable goals in the short term,” said N Siva Shankaran, vice president for Flexfresh at Uflex Ltd.
“The ever growing engagement in the Sustainability Awards reflects the increased urgency with which consumers and regulators have demanded solutions to environmental problems associated with packaging in the past few years. Not only that, it also reflects the serious thought and investment the whole packaging value chain has been putting into sustainability," said Tim Sykes, head of content for Packaging Europe.
"In selecting it as the overall winner of this year’s competition, our expert, independent judging panel has endorsed Uflex’s Waterless Internet Flower Packaging as a clear case of sustainable innovation which creates significant energy reductions in the supply chain."