HP and China’s LVAI to roll out largest HP Indigo 20000 digital press deployment in Asia Pacific and
Eight presses at packaging provider to boost capacity and transform business models in the customizable packaging market
HP Inc. and LVAI Holdings Co., Ltd. (LVAI), a leading customizable candy packaging solutions provider in China, has recently signed a memorandum of understanding (MoU) at All in Print China 2018.
With the signing, LVAI is expanding its HP Indigo 20000 digital press fleet to eight units to grow its business in the customizable flexible packaging market.
The new installations – scheduled to be delivered in 2019 – will be the largest deployment of the HP Indigo 20000 Digital Press to date in Asia Pacific and Japan (APJ).
New printing possibilities in the age of experience
The HP Indigo 20000 digital presses will help LVAI transform into an automated production model that boosts productivity, accelerates speed to market and delivers quality customization.
The 76 cm HP Indigo 20000 can print various sized flexible packaging applications and supports demand for growing stock keeping units (SKUs), alongside benefits of reduced waste from minimal setup and production of only the quantities needed.
The solution also provides converters the freedom to produce nearly any flexible packaging application, in addition to labels, and shrink sleeves on film or paper – all with the proven quality to help meet strict brand requirements.
The HP flexible packaging ecosystem has grown to include end-to-end solutions including HP Indigo Pack Ready Lamination for immediate time-to-market with high-performance laminates. The system consists of the Pack Ready Laminator, supplied by Karlville, and Pack Ready Film.
“The new order from LVAI validates the value of HP Indigo 20000 digitally printed flexible packaging. The HP Indigo solution offers lower environmental impact by eliminating many steps of printing process and supply chain efficiency, while also opening new opportunities for business growth with mass customization for brand marketing campaigns,” said Alon Bar-Shany, general manager, HP Indigo, HP Inc. “HP Indigo looks forward to continued collaboration with the flexible packaging industry in China to transform existing business models.”
Growing momentum for HP Indigo 20000 Digital Press
LVAI purchased China's first HP Indigo 20000 Digital Press in 2016 in a decision to pioneer personalized packaging solutions, driving market share.
By end-2019, they will have installed a total of eight HP Indigo 20000 digital presses to become HP’s biggest customer of the product in Asia Pacific and Japan.
"Digital printing brings us not only the change of printing method but also a change in business philosophy,” said Guo Jianbo, CEO of LVAI Holdings Co., Ltd. “This deeper partnership with HP Indigo is a big step forward for LVAI, as we are committed to becoming the world's leading food and beverage packaging and value-added service provider. In the future, LVAI will invest billions of yuan to build a food and beverage industry ecosystem in Shandong Province, aiming to provide brands with end-to-end solutions including product development, brand consulting and packaging design.”
Together with the new rollout with LVAI, HP has also received purchase order for HP Indigo 20000 digital press from Yuncheng Plate Making Group and Guangzhou Kelin at the 2018 All in Print China exhibition.
Recently, HP has signed another purchase order with ePac Flexible Packaging, an American supplier of flexible packaging, for 20 HP Indigo 20000 digital presses to further expand its market share in the United States.
To date, nearly 170 HP Indigo 20000 digital presses have been sold worldwide.