EFI hosts webinar series on digital transition
Beginning next Thursday, 22 November, EFI will kickstart the first of three webinar sessions discussing how business can make the move to digital. The second session will continue on 6 December and the final session will follow after on 20 December.
“Making the move from traditional to digital requires an adjustment of business planning, processes and staffing responsibilities. However, companies who have made the move are expanding the suite of products their business offers, increased volume and lowered their costs,” said Megan Bisson, senior marketing for EFI Asia Pacific. “These companies have also opened themselves to short run, personalised work on a wide variety of applications. The three-part webinar series answers the questions many traditional printing houses have, plus gives you a strong intro into the possibilities of digital printing.”
The webinar sessions will be led by industry expert Iris Stewart, director of Optimised Media Graphics (OMG) Consulting. The series will aim to discuss how businesses are already making the move to digital, ways of expanding range of work and how to win new exciting customers.
“With a strong history in the printing industry focusing on future proofing businesses through technology change, Iris has specifically developed the Education Webinar Series for EFI,” added Bisson.
Other topics that will be covered over the three sessions include improving business and customer value, increased efficiencies and accuracy with workflows, refining environmental effect and expanding offerings with personalised and short runs.
Education Series, Webinar 1:
Benefits of digital
This session will discuss:
Understand the benefits of digital printing – the value to you and your customers
Best ways to sell digital print and ensure return of investment
Date: Thursday 22 November Time: 10.00am - 11.00am Singapore | 9.00am - 10.00am Bangkok
Education Series, Webinar 2:
Expanding your market – the brand owners
Your customers, marketing specialists and brand owners, are looking for ways to stand out in their market. This session gives an overview of:
Ensuring consistent colours across a range of mediums
Personalisation with Variable Print Data
Successful customer stories
Date: Thursday 6 December Time: 10.00am - 11.00am Singapore | 9.00am - 10.00am Bangkok
Education Series, Webinar 3:
Taking digital to the next level!
With digital, you have the ability to shift a print run of 1,000 to 10 personalised print runs of 100! This session discusses how you can deliver:
High level personalisation
White space advertising
Date: Thursday 20 December Time: 10.00am - 11.00am Singapore | 9.00am - 10.00am Bangkok