- Print Innovation Asia
Color of the Year 2019 announced: PANTONE® 16-1546 Living Coral
Pantone announced PANTONE 16-1546 Living Coral as the Pantone® Color of the Year 2019, an animating and life-affirming shade of orange with a golden undertone.
The colour is reminiscent of the energy-giving properties of nature.
“Colour is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”
Pantone 16-1546 Living Coral emits the desired, familiar and energizing aspects of colour found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent colour mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, Pantone Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of colour.
“Colour enhances and influences the way we experience life,” said Laurie Pressman, vice president of the Pantone Color Institute. “As a shade that affirms life through a dual role of energizing and nourishing, Pantone 16-1546 Living Coral reinforces how colours can embody our collective experience and reflect what is taking place in our global culture at a moment in time.”
In Packaging Design
Living Coral is naturally ideal for packaging applications. Warm and welcoming, this life affirming shade invites users to reach out and touch.