The open house hosted over 1,100 trade visitors from 40 countries on five continents.
Between 16th and 21st May, Koenig & Bauer presents a raft of new customer-centric offers based on digital transformation, as well as new and further developed data-driven services, during a series of four open house events at its facility in Radebeul.
While the first two days were devoted specifically to the needs and wishes of commercial printers, their counterparts in the packaging sector becomes the centre of attention after the weekend.
More than 1,100 print professionals from 40 countries were invited to the four-day event. They were treated not only to comprehensive information on the possibilities to streamline and optimise their production processes through digitisation, but also to a whole new experience of the benefits to be derived for their business from a close relationship with Koenig & Bauer and its new data-driven services.
Under the banner “We print your world”, the company’s new image campaign seeks to communicate the boundless diversity of print products: Koenig & Bauer brings together the most varied inks and substrates, substrates and technologies, technologies and people.
In doing so, the oldest printing press manufacturer in the world also presents the broadest product portfolio in the industry – a single source of solutions which enable print companies all over the world to attain their individual goals.