Heidelberg launches online portal for label printing
Heidelberg, alongside its subsidiary Gallus, has introduced a digital platform in English for all things label printing. The portal can be found at https://label-experts.com and those interested can register for free.
“Heidelberg’s strength lies in its knowledge of its customers and their issues,” said Professor Dr. Ulrich Hermann, member of the management board responsible for lifecycle solutions and chief digital officer at Heidelberg. “This is where our future customer communication begins, not just with the product. Our customers in the label printing industry will be able to access exclusive expert knowledge with this platform presence. Only if we are able to prove to our customers that we understand the label printing industry, will our customers continue to place their trust in us for their most important investment decisions.”
Today the label market has the greatest growth potential in the printing industry, and has evolved from a niche segment to a sizable industry over the last few decades. The associated knowledge base has also greatly increased hand in hand with this evolution, and today is differentiated on the basis of a remarkable variety of different printing technologies, applications, substrates and further consumables.
In the digital age it was just a matter of time before the stakeholders in this industry, in other words users, manufacturers, associations and market research institutes, bundled this knowledge and made it available on a digital platform. The portal is described as being multi-faceted and users can expect newsletters, technical articles, the latest market research results, white papers, tips for their next investment, and much more.