• Print Innovation Asia

Pack Print International 2019 to highlight print and packaging’s megatrends

Organised by Messe Düsseldorf Asia, the 7th edition of Pack Print International (PPi) will take place from 18-21 September 2019 at BITEC, Bangkok. The event is a tripartite collaboration with the Thai Packaging Association and Thai Printing Association.

In 2018, Thailand’s printing and packaging industries registered over 300 billion Baht, of which 40% came from the printing industry and 60% from packaging. According to PPi, positive outlooks this year will be led by three supporting growth industries – Food and Beverage, Pharmaceuticals and Cosmetics, and e-Commerce.

Beattrice J. Ho, project director of PPi 2019, Messe Düsseldorf Asia, stated that these megatrends have created a considerable amount of industrial value, as printing and packaging capabilities are integral to a diverse mix of application industries. In tandem with global shifts and movements, these macro-level factors supporting printing and packaging businesses are:

  1. Digital packaging: According to Smithers Pira, the rapidly expanding digital (inkjet and toner) packaging market will grow by almost 13% annually to exceed US$22.0 billion by 2022. Very strong growth will be seen in corrugated, carton, flexibles and direct-to-shape, with developments in metal printing. This is especially since digital print platforms are opening up a whole world of possibilities for boosting emotional engagement with a consumer and creating new revenue streams.

2. Print technology investment: taking cue from the 6th drupa global trends report released in April 2019, the leading print technology investment plans by market in 2019 are: Commercial (digital toner cutsheet colour: 29%, digital inkjet wide format – cutsheet and rolled: 19%), Packaging (sheetfed offset: 27%, Flexo: 25%), Functional (digital toner cutsheet colour: 27%, digital inkjet wide format – cutsheet and rolled: 23%) and Publishing (digital toner cutsheet colour: 30%, sheetfed offset: 29%). In gist, print can be optimistic about the future, where printers and suppliers can look to new ways to exploit emerging technologies so as to place print as a central tool for consumers.

3. Technologies and innovations that create industrial value: One such instance is the shift to meet increasing demands for personalisation and customisation. Manufacturers and printers of all types are creating solutions that make this growing market possible, namely faster, higher quality, more affordable digital printing technology. Last year was a tipping point for the packaging industry. Narrow-web digital presses exceeded the standard flexo presses for the first time. 2018 was the first year digital presses emerged the packaging industry’s leading choice. A marketing research study by LPC, Inc. into the label-making segment found digital presses grew by 11.9 percent in 2017 – proof of a major trend change in the packaging industry.

With its 2019 theme, ‘Shaping the future of packaging and printing in Asia’, the exhibition driven by sectors’ leading trade fairs drupa and interpack by the Messe Düsseldorf Group in Germany, will see global packaging and printing innovations put up by over 300 leading companies from 25 countries, including national groups from Germany, Taiwan, Singapore, Thailand, China and Singapore and a leading line-up of brands made up: HP, Heidelberg, Konica Minolta, Riso, Fujifilm, Ricoh, Bobst, KURZ, Zund, Duplo, Sansin, Selic Corp, PMC label materials and more.

Addressing forward-looking industry trends and movements, the 7th edition of the International Packaging and Printing Exhibition for Asia, will spotlight on four thematic zones, i.e. One-Stop Pack & Print Pavilion, Labelling Zone, Logistics & Automation Zone and a dedicated Prototype Showcase, in parallel with a series of industry-focused conferences and forums.

The four-day exhibition will also zoom into areas such as package printing, corrugated printing and packaging, digital printing, electronic printing, large format printing, flexible packaging and robotics.

As well as extend its reach to visitors coming from a broad range of industries and diverse application areas, including print and packaging houses and converters, marketing, publishing and media sectors, vertical markets and those in the future technologies industry.

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