CGS appoints industry veteran Michael Pradit as account director

Industry veteran joins CGS Publishing Technologies as its new key account director for Southeast Asia.

CGS announces the appointment of Michael Pradit as key account director for Southeast Asia. His main role is to open new channels in the region for CGS-Oris solutions.

“I would like to make more packaging companies in the different sectors more aware of the offerings of CGS-Oris. Surprisingly many brand owners and packaging converters have little understanding of the value of good software and mock-up possibilities,” said Pradit.

“CGS is definitely the market leader not only in colour management but also in the packaging mock-up segment, that has been mostly neglected in the past. With more SKU’s and lower print runs, brand owners and converters need a viable solution to make mock-up proofs without the need to do press runs that will not only require time but also additional costs,” Pradit continued.

Pradit is an industry veteran and was retired prior to this role. Before his retirement, Pradit was in a regional role for Barco Graphics/Esko for 19 years.

“This role is ideal for me as I still want to contribute to an industry that has given me everything that I have today. I am extremely passionate of print and pre-press in particular.”

Pradit has been in the printing industry his entire working life. He started with a pre-press production role in Malaysia’s STAR newspaper for four years, before moving on to a sales role in EAC (now Heidelberg) for seven years. Pradit then moved to Swiss trading company, Cosa-Liebermann, and remained in its Graphics Division for 17 years.

“Over the years I have worked with many leading pre-press principals. I have also been involved in all sectors of the printing industry from Letterpress; Offset; Web Offset; Dry Offset to Flexo; Rotogravure; Digital Printing and Sign & Display,” said Pradit. “Solution selling has always been my forte especially workflow and automation software. Combining hardware with software to bring forward a realistic solution has always been a goal that I try to achieve.”

Pradit has been with CGS for the last six months and has already set up new channels for the company in Thailand, Vietnam and Indonesia. One of his goals with CGS is to extend the company’s reach in the market, and at the same time address market segments that have not been addressed in the past.

“With CGS, I feel that I am working with a range of products that I have not covered in my extensive working experience. It may address a niche sector but a very important one that is sometimes overlooked. The knowhow of the CGS-Oris team makes everyday a pleasure to work and push forward,” Pradit added. “I like the stress-free environment of CGS. It is a big change from the ‘numbers and reporting’ that my previous companies required. We still get good orders without all the ‘politics and policies’.”

“I firmly believe that this industry still has a very bright future considering that commercial printing has been badly affected by all the developments of IT, Social media and the like,” Pradit concludes.