HP establishes first corrugated digital print group
The Digital Pack community was formed to help develop stronger collaboration between HP converters and global and regional brands.
The association currently consists of corrugated converters in North America and Western Europe with HP PageWide corrugated presses, and is expected to expand to other regions to extend its global reach in the future.
The goal of Digital Pack is to enable brand to succeed through digitally printed graphics packaging and displays, empowering them with speed, efficiency, and agility for successful marketing and supply chain outcomes.
Among the initiatives will be the delivery of educational programs, white papers, videos, and other tools to inform and inspire brands on value opportunities with digital print. Work will also be conducted to simplify the art file creation process, prepress workflow, and print manufacturing processes to meet brands’ rigorous quality requirements. Included in this development path is each converter’s ability to leverage and scale HP’s technology solutions and services across the Digital Pack network.
Educational content for brands will be continuously developed and updated on the organization’s website, including case studies of successful digital-print corrugated campaigns and projects.
Brands will be encouraged to revisit the website frequently to learn about the newest applications, to be inspired by other brands’ success stories, and to connect directly to a Digital Pack member company of their preference.