BOBST unveils Guangzhou Competence House

Bobst has officially opened its Guangzhou Competence House. The grand opening was attended by several leading associations in the packaging and printing industry in China, including China Packaging Federation Paper Products Committee, Guangdong Packaging Technology Association and Guangdong Printing & Copying Industry Association.

The Guangzhou Competence House opens a year after BOBST successfully launched its China 4.0 strategy - “Performance and Proximity” – which is based on the localization of R&D, manufacture and services for the Chinese market. It means that clients in China are guaranteed the very best in Swiss-quality technology, with local production and a localized customer support service to match. Guangdong Province is at the vanguard of pioneering innovation in the packaging & printing industry in China. The total output value of the packaging and printing industry in Guangdong Province has reached more than 180 billion RMB, accounting for about 20% of the total output value of packaging & printing in China.

Guangdong is also the economic center of the Pan-Pearl River Delta Economic Cooperation Zone, which includes Guangdong, Guangxi, Hunan, Hubei, Jiangxi, Fujian, Zhejiang, Guizhou, Yunnan and two special administrative regions of Hong Kong & Macao. There are more than 40,000 packaging & printing companies in the region in total. "BOBST has always attached great importance to regional markets, and Guangdong has been a core focus since entering the Chinese market,” said Cyril Ruiz-Moise, general manager of Bobst Shanghai.

“With our China 4.0 strategy, we are investing a lot to ensure our clients are fully supported at the local level. The new Competence House in Guangzhou will ensure we can serve our clients optimally in this region, ultimately providing them with an extra competitive advantage.”

“With the launch of the Guangzhou Competence House, we will have more local sales teams to help our clients ‘Win Tomorrow ,Today,” said Wilson Huang, sales manager of Bobst Shanghai.

“We can respond to client needs more quickly, and provide them with quality products and solutions. Our local team will inform clients about the key trends of the market to help them to win their battles! We are a long-term partner that our clients can rely on. Our sales and product experts will listen to our clients to understand what we can do to help them further grow their businesses with BOBST technology and expertise, and help them to optimize their use of their BOBST machines to maximize productivity." The launch of the Guangzhou Competence House means that the local service is there for the Guangdong region. For example, Bobst can respond more quickly to any client problems encountered during production, and solve issues quickly; better understand the actual production status of their machines; and provide better solutions to help clients achieve optimal production status and product quality.