Packaging concept “X-Press-U” using award-winning UV technology wins renowned design competition.
In the Red Dot Award: Brands & Communication Design 2019, UV specialist and system manufacturer IST Metz has won the Red Dot in the category “Packaging Design” with its “X-Press-U” packaging concept, which combines printing technology and culinary delights.
IST Metz succeeded in winning over the international jury with its project in the Red Dot Award: Brands & Communication Design 2019. Based on the high design quality and creative accomplishment of the “X-Press-U” concept, the jurors awarded the sought-after Red Dot.
Over several days, the experts had scrutinised, discussed and assessed a total of 8,697 international entries to the competition to ultimately select the best for an award.
The “X-Press-U” concept by UV systems manufacturer IST Metz takes UV printing and finishing techniques and combines them with culinary delights.
The concept features a selection of coffee capsules paired with matching pralines, the creation of individual personas, and a printed paper sleeve with a highly sophisticated finish. As a visual representation of the symbiotic relationship between coffee and praline, the personas offer high recognition potential.
Professor Dr. Peter Zec, founder and CEO of the Red Dot Award, explained: “For around 65 years, the Red Dot Award as one of the world’s largest design competitions has been providing a platform for designers, agencies and companies to evaluate good design. I want to congratulate the laureates sincerely on their distinction, which both bears testimony to their convincing performance and highlights their quality and design leadership. Anyone who succeeds in such a strong and international bunch of competitors deserves to be proud of themselves and of their achievements.”
On 1 November 2019, the Red Dot Award: Brands & Communication Design 2019 will celebrate its crowning finale and thus the best of the year. IST Metz will accept its award at the awards ceremony in Berlin with around 1,400 guests.