UPM Raflatac announces the new Forest Film label material. According to the company, it is the first to bring a wood-based polypropylene film material into the market.
Forest Film has been developed in collaboration with UPM Biofuels using UPM BioVerno naphtha, a 100% wood-based solution originating from sustainably managed forests.
This innovative film is meant to answer brand owners’ needs to replace traditional fossil-based virgin materials with renewable ones. It offers companies an efficient and impactful way to reach beyond their sustainability goals without compromising on product performance.
“At UPM Raflatac, we support the circular economy by innovating circular labeling solutions, but that is not enough. We are aiming higher by making sure that the raw materials we use are as sustainable as possible. By replacing fossil-based raw materials with renewable ones we can ensure a truly sustainable packaging solution,” said Antti Jääskeläinen, executive vice president, UPM Raflatac.
“Our Forest Film is a natural step on our journey towards labeling a smarter future beyond fossils.”