• Sha Jumari

Letra Graphix goes for Flexo Gold

At the Asian Packaging Excellence Awards 2019, Letra Graphix was a big winner in labels, with awards across different categories.

India’s Letra Graphix Pvt Ltd did homeground proud by sweeping awards at the Asian Packaging Excellence Awards 2019. The company went home with four awards in total: two Bronze awards, one Silver and an ultimate Gold award.

“It is definitely a great feeling. Winning an award always gives us an upper edge compared to our competitors. The awards have been the driving force behind our commitment in providing world-class products at competitive prices with superior customer service and desire to grow with each and every customer we have. This inspires us to strive for more success in the next year,” said Nirav Shah, Letra Graphix.

The company is a known competitor, winning awards year-on-year. When asked on their secret to winning: “Well, even today we feel as if we are submitting entries for the very first time. It is a tightrope but we choose entries by keeping our competitors in mind and submit those entries which we feel will do the trick,” said Shah.

The Gold winning entry for the ‘Labels Flexo’ category was for their client, Joy Body Lotion. According to Shah, they had very specific demands in terms of “design, colour, ink, substrate and the look of the label.”

In addition to the Gold, Letra Graphix won Silver for ‘Combination Printing – Labels’, and Bronze for ‘Narrow Web Flexibles – Film’ and ‘Mid Web Flexibles – Film’.

The Machine of Choice

Specializing in customized self-adhesive labels, Letra Graphix was established in 1997 and are ISO 9001-2015 certified and SEDEX approved. Based in Ahmedabad, Gujarat, company additionally prints multi-layer labels, hanger labels and security labels.

The winning labels were produced using Gallus flexo printing machines. Letra Graphix has a 5,974 square yard manufacturing facility equipped with three state-of-the-art Gallus flexo printing machines capable of online screen printing, hot/cold foil stamping & BOPP lamination either in sheet or roll form. They also have the Prati’s booklet machine, in-mould machine, inspection and slitting machine. An in-house Gallus screen printing unit with advanced workflow software and a full-fledged finishing line completes their arsenal.

Shah revealed that the company is in the midst of installing yet another Gallus machine, saying “configuration is in process.”

“We are constantly expanding our equipment and personnel to meet the changing needs of the Label and packaging markets,” said Shah.

“We have been keeping ahead of the times by investing in modern technology, implementing international standards in its processes, importing quality raw materials and taking best management practices onboard. Our greatest asset is our staff of qualified professionals and a trained workforce with years of experience behind them.”

Letra Graphix also caters to various industries including cosmetics & personal care, pharmaceutical, agrochemicals, food & beverages, home care, and oil & lubricants amongst others.

Shah concluded: “We adhere to strict quality control measures which makes us the top Indian self-adhesive label manufacturer in the industry by providing customized and cost effective labelling solutions of best quality.”


First published in Print Innovation Asia Issue 07/2019.

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