• Print Innovation Asia

Memjet showcases DuraFlex at Labelexpo

Recognizing the expanding role digital printing is playing in the label and package printing markets, Memjet and its OEM partners were at Labelexpo Europe to highlight the latest developments in inkjet production.

At Labelexpo, Memjet showcased the features of its third-generation printing technology, DuraFlex. In addition, Memjet OEM partners demonstrated an expanded range of Memjet-powered printing solutions that enable the fast, easy production of high-quality labels and packaging.

“The market opportunity for inkjet label and package printers has never been stronger,” said Kim Beswick, general manager of Memjet’s benchtop and minipress division. “Localized food and beverage trends, combined with e-commerce business models, demand for mass versioning, and customization of marketing content means there is no end to the growth in demand for digital color labels and packaging. To capitalize on this key labeling and packaging trend—and tap into this growing market—OEMs are researching how to either make the move to inkjet or to expand the number or capabilities of their current line of inkjet printers.”

DuraFlex Showcase

First announced in early September, DuraFlex is a modular single-pass print solution that combines Memjet’s signature features of speed, simplicity and affordability with new attributes such as enhanced durability, A4 and A3+ widths in a four-colour printhead, a high-speed data path and modules that control all printhead functions.

The features aim to give OEMs the resources to create affordable benchtop, mini-press and entry-level presses capable of quality and speed previously not available in these types of solutions.

For the first time in public, visitors to the Memjet booth saw demonstrations of DuraFlex technology and heard discussions on OEM partner launches scheduled for 2020. Memjet OEM partner AstroNova showcased a DuraFlex-based technology demonstration unit of its own in their booth.

“At AstroNova, we are keenly aware of the growing opportunities in digital label and package production,” said Mike Natalizia, chief technology officer at AstroNova. “We’re excited about the potential of the DuraFlex technology to further expand our leadership position in the onsite digital label printing market. This new technology offers a highly durable ink formulation combined with a wider A3+ printing width that will help us achieve that goal.”

According to Memjet, the flexibility and affordability of DuraFlex provides OEMs and their print customers with a low-risk way to make the move to inkjet or expand their existing product lines by adding new solutions. DuraFlex is based on a modular architecture that significantly reduces development costs and time and gets OEMs’ products to market faster.

The Versatility of Memjet Technology

Building on its work with VersaPass and DuraLink technologies, Colordyne recently announced its partnership with Memjet to develop a new print engine using DuraFlex technology. At Labelexpo Europe, the range of solutions Colordyne has created using Memjet technology was showcased in the stands of Kao APS, Bitek Technologies, Inkjet Solutions and MPS Systems.

“We have a long and productive history with Memjet and its printing technology,” said Andy Matter, president of Colordyne Technologies. “The addition of DuraFlex builds on that success and supports us as we expand our partnerships and our product line. At Labelexpo, we will highlight the value these developments bring to digital label production.”

Other Memjet OEM partners showcased an expanded range of label and packaging printing solutions and capabilities.

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