• Print Innovation Asia

“Heidelberg Subscription” gets first customer in Japan

Hokuriku Sunrise opts for a subscription agreement for Speedmaster CD 102-4.

Heidelberg announced that Kabushiki Kaisha Hokuriku Sunrise (K.K.Hokuriku Sunrise) is its first customer in Japan to opt for the "Heidelberg Subscription" digital business model.

With the subscription, Hokuriku becomes the third company in Asia Pacific to have the subscription model. The first installation is in Chennai, India, and the second in Auckland, New Zealand.

The subscription agreement with Heidelberg includes a Speedmaster CD 102-4, which replaces two competitor presses in A1 format, all consumables, service, including service parts, workflow, training and consulting services. Customers can order consumables and service parts via the Heidelberg eShop. As part of the "Vendor Management Inventory", Heidelberg also manages the inventory of consumables and service parts on behalf of the customer.

"When I first heard about the new "Heidelberg Subscription" business model, I was initially sceptical as to whether this might actually be an option for Japanese print companies in general and our company in particular. But in the end, we were completely convinced by the benefits of the offer. Without major one-time investments, we will be using the latest printing technology in combination with the right consumables. At the same time, we benefit from Heidelberg's high level of service and consulting expertise. We are therefore convinced that, together with Heidelberg, we will succeed in maximizing productivity,” said Kenichiro Kimura, president of Hokuriku Sunrise.

Hokuriku Sunrise was founded in 1975 and employs 34 people. Its core business includes marketing services and a broad portfolio in commercial printing.

“In a highly industrialized country like Japan, increasing productivity is a top priority for most print companies. With "Heidelberg Subscription", we have created a win-win offer for our customers in which the interests of both parties to the contract are absolutely aligned,” said Jörg Bauer, sales manager and member of the Management Board of Heidelberg Japan.

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