HP pledges $200 million to water-based solutions
HP has announced it will commit $200 million over five or more years to develop water-based ink technologies for printing digitally on corrugated packaging and textiles.
The commitment complements ongoing HP investments in other printing technologies and markets aimed at creating sustainable digital print solutions.
“Investing in water-based solutions that meet market needs and the increasing sustainability requirements of graphics customers is expected to propel business growth for HP,” said Santi Morera, general manager and global head of graphics solutions, HP Inc. “We will be dedicating resources toward continued innovation and industry disruption to accelerate safer, simpler and more sustainable water-based printing technologies that meet the quality, performance and economics needed by these markets.”
In the corrugated packaging space, HP is committing resources to enable the next major generation of ink, printhead and press technology. HP asserted its belief that water-based solutions are the long-term future of this market.
According to World Resources Institute, about 20% of industrial water pollution comes from garment manufacturing. HP is collaborating with the textile industry in order to make the right choices for water-based digital platforms.
This announcement builds on HP’s existing innovation in water-based ink technology, such as its HP Latex Inks for sign and display.