Ideal Marketing appointed as CGS distributor in the Philippines
The official signing ceremony with CGS' Managing Director Sales, Christoph Thommessen and Ideal Marketing's president and general manager, Mrs. Luningning Regala.
CGS Publishing Technologies International announce the appointment of Ideal Marketing and Manufacturing Corporation (Ideal Marketing) as Distributor. The company will be the sole distributor of ORIS colour management solutions for the Philippines market, concentrating on the Mock-Up Solution – ORIS Flex Pack.
In early October, Ideal Marketing first introduced the ORIS Flex Pack // Web at Print Philippines 2019 and again at Pack Print Plas Philippines. Although a new offering in the company’s product lineup, they are already in talks with some of the biggest packaging companies in the Philippines.
“Our partnership with CGS comes in good timing. We have had a lot of printers asking if there’s a solution for Mock-Up as they want to avoid doing press runs just for proofs. The ORIS Flex Pack is the only one solution that can be used for labels; flexible packaging; folding cartons and metal can,” said Susan E. Chan, Sales Manager for Ideal Marketing.
“The packaging market in the Philippines is growing and hungry for the latest developments than will reduce cost and at the same time offer solutions that brand owners accept. Ideal Marketing covers the offset, flexo, gravure and metal decoration sectors. Can you put milk in a digital output? No, you need packaging. If you need food, you need packaging. Ideal Marketing is now transforming. Our future plan is to include products that can align with packaging industries and fill gaps that we currently do not address,” Chan continued.
The ORIS Flex Pack // Web is CGS’ solution for mock-up production; prototyping and test marketing. It is an all-in-one solution with full prototyping capabilities and uses ORIS 4D color management software with Roland VersaCAMM VSi series printers.
“This is the only product that is suitable to make mock-ups on different substrates that packaging companies use, e.g. paper; board; PS label stock; PE, PP, PET films and metal sheets. In terms of consumables, it’s not that costly and preparation is also not as heavy as other products,” said Erick Santos, Ideal Marketing. “We definitely have plans to bring in more CGS products. We’ve been receiving a lot of support from CGS especially in the marketing and tactical side. They are also planning to give us a lot of training on the distribution end.”
Yan Wei Phin, regional manager Southeast Asia, and Michael Pradit, key account director Southeast Asia, both agreed: "Ideal Marketing is a partner that fits perfect to our company and our product portfolio. We are very much looking forward to a long-lasting and successful business partnership".
In conjunction with Print Philippines, Ideal Marketing together with the various Printing Associations in the Philippines held seminars and CGS introduced ORIS Flex Pack to the packaging community and showed samples across the entire spectrum of substrates that is popularly used in SEA.
Ideal Marketing will be celebrating its 50th anniversary in the upcoming year. Located in Manila, with branch offices in Cebu & Davao, Ideal Marketing represents many world class suppliers like Kodak; MacDermid; 3M; X-Rite; EFI; Omet; Flint Ink and also manufacture rubber rollers under license of Katsura Japan. The company is led by president and general manager, Mrs. Luningning Regala, who is also known as the “Godmother of the Philippines Printing Industry”.