• Print Innovation Asia

HP gets largest packaging deal with ePac’s $100m investment

As part of its global expansion, ePac unveiled that it is investing USD$100 million in HP Indigo. In 2020, the company will be rolling out HP Indigo 20000 digital presses across its locations. The incremental order of 24 presses is the largest packaging deal to date for HP.

This nearly doubles production capacity for ePac, from 28 presses in 12 locations to over 52 operating at 20 sites – including new locations opened in Canada and the UK. The investment is valued at over $100 million, including hardware, supplies and services over several years.

“In every market we enter, we experience a similar reception. SMBs partner with us to help them grow into bigger brands, and as they grow, they see opportunities to rapidly bring new products to market and run more targeted promotions. Based on our success, we’ve decided to accelerate our business plan with an additional investment,” said Jack Knott, CEO, ePac Flexible Packaging. “We have figured out how to drive the digital transformation within the flexible packaging market for short, medium and even longer strategic runs with this game-changing technology provided by HP Indigo.”

ePac taps into growing market for digital flexible packaging

ePac was founded in May 2016 with just one HP Indigo 20000 press, and has grown since. In late 2018, ePac signed for 20 orders of the HP Indigo 20000 which was then also a record-breaking deal. Since the beginning of 2019, ePac has more than doubled its customer base, with 75% placing repeat orders. Today, ePac serves over 5,000 customers.

“The meteoric rise of ePac and its business model based on HP Indigo digital printing technology in just a few years is truly amazing,” said Santi Morera, general manager and global head of Graphics Solutions Business, HP Inc. “Thanks to the continued collaboration between HP and ePac, brands of all sizes can obtain high-quality, digitally printed flexible packaging in quick turnaround times, with low minimum orders, high variation and personalization options.”

ePac’s key markets include coffee, pet food, nutritional supplements, snacks, health and beauty, organic foods, cheese and dairy, and bakery products.

“Our customers love the advantages of working with an eco-conscious, community-based packaging partner and the financial impact of fast time to market with the ability to order to demand,” added Carl Joachim, ePac CMO.

Additional advantages of the 30-inch wide (76 cm) HP Indigo 20000 Digital Press are the 42-inch repeat and white ink options. At ePac, HP PrintOS is also an integral part of job flow, performing press performance uptime monitoring across their entire fleet of printers.

One of ePac's customers, Sock Fancy is a worldwide sock subscription service delivering monthly to customers. “The big reason we switched to ePac was personalization. Nobody else could do this type of high-level customization. With other companies you have to order tens of thousands of one SKU,” said Stefan Lewinger, founder and CEO.

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