Pantone announces that the Color of the Year 2020 is PANTONE 19-4052 Classic Blue.
We’ve had a rough year, so Pantone gave us a calming colour – the unassuming Classic Blue. It is also extremely boring and reminds one of dull meeting rooms and the colour of your boss’ tie. On the up side, product developers wanting to ride the colour of the year wave probably already have this swatch in their library.
According to Pantone, the colour is “a timeless and enduring blue hue” and “elegant” in its simplicity”. It is “suggestive of the sky at dusk” and has reassuring qualities that highlight “our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.”
“We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid blue hue we can always rely on. Imbued with deep resonance, Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, classic blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication,” said Leatrice Eiseman, executive director of the Pantone Color Institute.
The chosen colour comes as a complete 180 degree change from Pantone’s previous selections, including 2019’s vibrant Living Coral, and 2018’s dramatic Ultra Violet.
For over 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.