First Landa S10 in Asia completes installation
Chinese packaging company, ZRP showcased the first Landa S10 press in Asia Pacific.
Landa announces that the Chinese packaging giant, Zhongrong Printing Group Co., Ltd. (ZRP), has completed the installation and launched the first Landa S10 Nanographic Printing Press in Asia Pacific.
ZRP will use its Landa press to deliver digital colour printing of short to medium-run packaging for its large and prominent customer base of Chinese FMCG businesses.
“Our customers now have the ability to order medium-run jobs for the first time, with incredible colour vibrancy and all the logistical and environmental savings that ordering what you want, when you need it, delivers,” said Mr Huang, CEO, ZRP.
“In China, colours used in packaging and product branding are very influential in the consumer buying decision. These colours can suggest anything from the nutritional value of the product to the product’s authenticity. Because of this, we expect Nanography’s vibrant colour palette to add significant value to customers, especially in a competitive retail environment,” Huang added. The single-sided B1 format Landa S10 Nanographic Printing Press enables just-in-time mainstream efficiency for the production of folding carton and POP/POS applications. The Landa S10 prints 6,500 large format sheets per hour on off-the-shelf substrates in thickness from 2.4-32 pt. (60-800μm). Yishai Amir, Landa CEO commented: “We’ve spent the last six months putting all the necessary service and support functions in place to serve customers in China, which also includes the opening of a local Landa office. With that done, ZRP has been the perfect partner to launch Nanography in Asia Pacific. Being a packaging expert and one of the country’s ‘Top 100’ leading industry suppliers, the company not only understands the opportunities that the Landa S10 delivers, but they also know how to take Nanography to market and drive its rapid adoption. We look forward to supporting ZRP and other customers in this thriving region, in the near future.”