• Print Innovation Asia

Japan’s Takara Pac shines at first MPS Label Awards

At the first-edition MPS Label Awards during Labelexpo Europe 2019, Takara Pac’s smart design label received a Silver award.

To commemorate printing excellence of unique label applications, MPS invited customers to submit their finest labels printed on their MPS presses for a chance to win an award. A total of 32 nominated labels were received from MPS customers around the world.

Takara Pac did Japan proud by winning in the flexo category and scoring a Silver for their Nori Body Scrub label.

The label was printed using flexo technology on an MPS EC 330 with 8 colours. A total of 7 + 2 colours were utilised, including repelling varnish. The ink was provided by T&K Toka. The label was printed on a PP susbstrate by Avery Dennison at a speed of 50 meters per minute.

A special feature about the label was that it was done using second pass printing using two types of hologram cold foil. The result is an even more eye-catching product that truly shines on the shelf space, thus increasing the consumer’s willingness to make the purchase.

The jury had this to say about Takara Pac’s label: “This label speaks for itself. A true combination of smart design, beautifully considered and executed. The backside printing is both simple and impactful. A highly original label with great shelf-appeal.”

A selection of winners in different categories was made by an independent jury consisting of Dirk Goethals (Business Unit & Sales Manager of Athena Graphics), Gregory Bentley (Global Primary Packaging Director, Global Innovation & Technology Department of AB InBev), and Hans Poortinga (MPS Manager Technology & Expertise Centre).

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