BOBST hosts first packaging masterclass


BOBST opened the doors of its headquarters near Lausanne, Switzerland last November to over 100 brand owners for its first Packaging MASTERCLASS.

At the event, BOBST presented a high-level and non-commercial overview of the technologies available for packaging production and identified how brand owners can achieve today’s essential requirements of agility, differentiation and sustainability.

The feedback from participants was overwhelmingly positive with many saying the event exceeded their expectations with the intense but valuable mix of theoretical and practical content.

Over 100 delegates reportedly travelled from a dozen countries, representing a good mix of mid to top-level managers working in a variety of different departments and roles and with varying levels of experience: procurement, marketing, brand management, R&D, new to the job or new employees dealing directly or indirectly with packaging.

They had the opportunity to interact with experts in the fields of printing and converting – both digital and conventional – for labels, flexible packaging, folding carton and corrugated boxes. The day was divided into three parts: short plenary sessions, deep-dive breakout sessions, and machine demonstrations.

“BOBST is the packaging industry reference and since it is able to offer the complete spectrum of packaging processes and technologies, we have the benefit of being neutral in this scenario - not pushing one technology over another perhaps superior one. And since we are neither supplier, customer or competitor to brand owners, our conversations tend to be open and constructive,” said Paul Stoudmann, Program Director for the MASTERCLASS at BOBST. “That’s why we felt that brand owners could gain a lot from this type of event, understanding the technology so as to find the most appropriate solutions for their needs. Ultimately it is their names on the packaging, and so it is important that they are in the driver’s seat, so to speak.”

Topics covered during the plenary sessions included packaging trends, printing technologies, embellishment, converting technologies, sustainability, digitalization of colour and the new role of packaging.

The next MASTERCLASS will take place on October 28th, 2020 at the BOBST headquarters near Lausanne, Switzerland.

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