• Print Innovation Asia

HP unveils drupa portfolio

In a virtual press conference, HP Inc. announced new product launches for commercial printing that will be on show at drupa 2020.

There are five notable products that will be launched: HP Indigo 100K B2 digital press, HP Indigo 15K, HP Indigo 7K, HP Indigo 7eco and HP Indigo 90K and the HP PageWide T250HD. On the software end, the HP PrintOSx is a cloud platform with even more AI functionality than the drupa 2016-launched HP PrintOS.

One of the star products is the HP Indigo 100K digital press, a new generation B2 commercial printing solution. It is purportedly the world’s most productive B2 sheetfed in the market. The first press in HP Indigo Series 5, the HP Indigo 100K is designed for offset players to adopt highly productive, on-demand digital printing.

"The HP Indigo 100K is born to run. Online printers were asking for a press that is optimised for their high capacity environment. They want a press that can do non-stop production and handle thousands of jobs per day; an offset digital press,” said Alon Bar-Shany, general manager, HP Indigo.

Bar-Shany added that the HP Indigo 100K will be on show at drupa, but it will not be available until the later part of the year. It is currently undergoing customer beta testing, one of which is PressUP, an Italian B2B e-commerce print service provider.

The HP Indigo 15K is based on the HP Indigo 10000 platform, which has sold more than a thousand units since its launch at drupa 2012. The HP Indigo 15K is able to address a broader range of applications, higher quality, robustness productivity and automation. It is equipped with new high definition FM stochastic screens support increased sharpness for halftone text.

Especially for Asia, HP will be introducing an option to RIP at 1600 dpi: “For countries like China, Japan and Korea this ability would be extremely important to print tiny, tiny Kanji fonts at high resolutions,” said Bar-Shany.

The HP Indigo 7K is a 19-inch digital press to fit into the busy A3 space. It is the most versatile press to be able to handle thousands of media and inks.

The HP Indigo 7eco is an entry-level press and is available immediately. Termed by Bar-Shany as being “my first Indigo”, this is an affordable press that offers all the essential HP Indigo capabilities.

The HP Indigo 90K is a web-fed press for simplex applications such as banners, oversized B1 posters and wallpaper. It is also suitable for folding carton applications.

Also introduced is the HP PageWide Web Press T250 HD. It is a new flagship 22-inch continuous inkjet press which features HP Brilliant Ink and expanded media versatility. It is targeted for high-volume commercial, publishing, transaction, and direct mail applications.

On the software front, HP PrintOSx is a level up from PrintOS, which was first introduced in drupa 2016. The HP PrintOSx is a cloud platform which highlights automation. Artificial Intelligence (AI) processes are a major feature on the platform, to help customers build towards a “print factory of the future”.

“With the platform, every week it is updated. It is the future for business in general. All our customers are connected in real time and are able to work remotely,” said Bar-Shany. This has shown to be more of a possibility in recent times of COVID-19 outbreak, when businesses are forced to work remotely.

Full feature in the next issue of Print Innovation Asia.

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