• Print Innovation Asia

drupa 2020: Heidelberg wants to “Unfold your Potential”

Heidelberg’s motto at drupa 2020 is “Unfold your Potential”. With the theme at hand, Heidelberg will be in the new Hall 1 at drupa, which is taking place from June 16 to 26, 2020 in Düsseldorf.

In a web conference to media, Heidelberg presented its range of technologies and services that will be on show at drupa 2020. The focus at the upcoming show is on customers’ need to combine state-of-the-art technologies and services with new business models to optimize the development and leveraging of their business potential.

“At drupa, Heidelberg is positioning itself as an ideal partner for customers in a digital future by offering solutions to the industry’s most pressing challenges. These include growing complexity, a lack of skilled personnel, fierce competition, and the addition of digital platforms to the value chain. As an innovation leader, we will be setting a clear course,” said Heidelberg CEO Rainer Hundsdörfer.

This year, Heidelberg will be demonstrating at two locations: drupa at Düsseldorf and its site in Wiesloch-Walldorf. how printing businesses can boost their performance.

Visitors to drupa 2020 in Düsseldorf will experience the next stage of the Smart Print Shop concept, which takes productivity in the very popular 70 × 100 format to a whole new level for commercial and packaging printers. Heidelberg will be teaming up with POLAR and MK Masterworks to showcase completely automated offset production

“The new Heidelberg presentation for drupa underlines how we’re working with our customers to implement solutions for a successful future. As we see it, partnership means shared success, so we’re also prepared to share challenges with our customers. Thanks to big data and artificial intelligence, we can use performance data to tell them where future opportunities lie,” explained Ludwig Allgoewer, Head of Sales and Marketing at Heidelberg.

Heidelberg will be presenting its latest generation of Push to Stop, its automation solution that has levelled up with a whole host of intelligent assistance systems. Due to this, visitors can also expect the drupa 2020 Speedmaster, which Heidelberg says is its most intelligent and most automated ever.

The focus in Düsseldorf will be on smart process automation – extending as far as completely autonomous production – and on the future of printing.

At Wiesloch-Walldorf, the spotlight will be on business potential throughout the Heidelberg portfolio. The company will be showcasing its entire product range, including the very latest generations of equipment and software solutions for all market segments.

According to Allgoewer, Heidelberg is planning to provide transportation services for customers to visit its Wiesloch-Walldorf site from drupa.

Stay tuned for the full feature in the upcoming issue of Print Innovation Asia.

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