• Print Innovation Asia

HP unveils drupa labels and packaging portfolios

HP Inc. announced an all-new drupa portfolio for labels and packaging. HP Indigo currently offers converters the industry’s widest portfolio of digital presses.

HP Indigo offers converters the industry’s widest portfolio of presses, along with new colour and workflow automation solutions, to efficiently deliver diverse, on-demand print orders with low waste.

“The digital labels and packaging market is growing and evolving as converters move to support market needs for on-demand production, SKU diversification, customization and printing with reduced waste,” said Alon Bar-Shany, general manager, HP Indigo. “Labels and packaging converters using HP Indigo are growing their Indigo volume four times faster than the market and are consistently generating new opportunities. The new labels and packaging portfolio unveiled today is a blueprint for customers to create a digital print factory so they can stay ahead of the curve and deliver a wider range of jobs faster, with less labour, all while keeping the environment top of mind.”

Value packs with various upgrade options will allow the existing customer base to benefit from new features and capabilities.

Since drupa 2016, more than 1000 HP Indigo labels and packaging presses have been installed at converters worldwide.


In a major step toward extending analog-to-digital conversion, HP announced the, HP Indigo V12 Digital Press, the first HP Indigo built on next-generation HP Indigo LEPX architecture.

Additionally, the HP Indigo 6K Digital Press is the new model of the highly successful, high-versatility HP Indigo 6000 series. The press can deliver more applications using higher opacity white for shrink sleeves, new inks including silver, fluorescents, invisible red and green for brand protection applications and new varnishes from leading partners for higher durability.

The HP Indigo 8K offers increased productivity, reduced waste and easier transitioning between media types and jobs.

With HP Indigo Secure and partner solutions, converters can provide brand protection solutions using special inks, anti-counterfeiting marks, micro-text fonts and protected track and trace solutions. Digital embellishment solutions from HP Indigo and partners offer ways to stand out, including the inline KURZ DM-JETLINER® digital metallization solution, HP Indigo ElectroInk Silver for metalizing the color gamut, and HP Indigo GEM, a digital print-and-embellish, one-pass solution integrated with the HP Indigo 6K Digital Press.

Flexible Packaging

HP Indigo customers created the digital flexible packaging market with the capability to offer on-demand and sustainable flexible packaging. The new mid-web HP Indigo 25K Digital Press is designed to help converters meet brand needs with an even more attractive total cost of ownership, a wider media range to deliver compostable and recyclable pouches and more choices to create a digital pouch factory.

The HP Indigo 25K is also designed for high-capacity label production, supported with a new slitter for labels.

Folding Cartons

For folding cartons, HP introduced the new sheetfed B2 HP Indigo 35K for high-value folding cartons, the new sheetfed B2 HP Indigo 15K for mixed commercial print and packaging production and the new B1 HP Indigo 90K roll-to-sheet solution with an inline water-based/UV coater and sheeter.

Software - Advanced workflow and colour automation tools

A new colour automation solution, Spot Master, will enable converters to reach brand colours within minutes, making it the industry’s fastest time-to-colour solution.

Spot Master enables converters to deliver high colour consistency and uniformity across the entire print frame using a new patented algorithm for fast and accurate colour matching, ensuring every package looks the same no matter when or where it was printed.

Spot Master will be available for the HP Indigo 35K, HP Indigo 25K, HP Indigo 6K and HP Indigo 8K presses.

Brand Beat, a new application offered in HP PrintOSX, delivers real time color reports directly to converters and brands.

PrintOS Production Pro for Indigo Labels and Packaging, featuring HP Indigo’s fastest HP Indigo Raster Image Processor (RIP), is seamlessly integrated with the new Esko Automation Engine for HP Indigo, allowing converters to process more jobs per day. HP PrintOSX unites the cloud platform applications with AI-driven service and support infrastructure to help customers get the most out of their press investment.

With its suite of tools and applications, customers can start building the digital Print Factory of the Future and reach operational excellence by automating production and minimizing operator touchpoints.

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